In March, women are celebrated, celebrated and pampered by brands. Marketers are running a number of campaigns to honor female consumers and offer discounts and incentives. How effective are these International Women's Day marketing campaigns? On the other hand, while Women's Day gets a lot of attention and attention, marketers have to decide whether to use Father's Day, Valentine's Day, Doctor's Day, or Earth Day. Other days have also started to be celebrated grandly. Is “day marketing” a lazy approach? Does it really lead to sales? Is it aligned with your brand purpose? Can a brand actually take control of her day and build a story around it?
Shiv Shivakumar, Managing Partner at Advent International, and Jermina Menon, Founder of Knowetic and an experienced retail marketing professional, share their views on these in conversation with Editorial Consultant Chitra Narayanan . Business details. Hear the history behind Women's Day marketing, learn which brands were one of the first to embrace this day in India, and also share fascinating brand trivia.
host: chitra narayananProducer: Amitha Rajkumar
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The Indian economy is being hailed as a bright spot amidst the gloom that currently grips the world. However, some sectors continue to stutter even though others seem to be starting to fire on all cylinders. To help you make sense of this country's mass of contradictions, BusinessLine brings you podcasts from experts in everything from finance and marketing to technology and startups.
