JP Marketing's new office is located at 677 W. Palmdon Dr., Suite 101, which previously housed Tangram Interiors.file photo
JP Marketing is embarking on a new journey as it moves into a new location, Tangram Interiors' former showroom in Fresno.
JP Marketing's lease at 7589 N. Wilson Ave., Suite 103, which has been its home for eight years, ended last Thursday. As the journey nears its end, the team is busy preparing to move.
“At the end of the day, this place we visited was great, but I was ready for a change. I was ready for something new,” said the founder and founder of JP Marketing. President Jane Olvera Majors said. “The team is very excited about this move. All of our team members have gone to see the new location, which adds a little bit of excitement and energy.”
The Wilson Avenue location welcomed JP Marketing as its first tenant in the suite. Olvera-Majors said they were able to design a workplace that could also host parties and events.
However, the way companies designed their pre-coronavirus spaces is very different from the way they design their post-coronavirus spaces. This was one of the reasons JP Marketing sought a new location to better serve the team's co-creation efforts.
“We realized that we needed to optimize the use of quieter spaces. We also wanted to be in a space where all team members could be together in an open area,” says Olvera Majors. said. “The new space allows us to do that.”
At our previous location, the JP marketing team felt disconnected. Media and accounts were located on one side of the office and creative on the other. The first thing Olvera Majors wanted to do was find a space where he could fully integrate his team.
Tangram Interiors prepares to move into new showroom space in Fresno
The new location is slightly smaller than JP Marketing's old office, but it meets her needs. The offices at 677 W. Palmdon Dr., Suite 101, were previously occupied by Tangram Interiors, and Olvera Majors praised their work in designing the space and layout.
“This works very well for our needs in a post-COVID-19 world where we are all in a single open area. “We also have a quiet space where you can have Zoom calls and meetings without having to do anything,” she said.
JP Marketing made an arrangement with Tangram Interiors to purchase some of the furniture that could not be brought to the new location.
As a result, JP Marketing will share space with Marketing Plus. Olvera Majors and Julie Lucido, owner and CEO of Marketing Plus, have been friends for years and have collaborated here and there on various projects. Olvera-Majors said both companies are looking to optimize space.
Marketing Plus' lease was set to end this spring, and they were looking for a smaller space to meet their team's needs. Much of the company's work is done remotely, but it wants to maintain footprint space for its larger clients. That kind of flex space is difficult to find, Olvera-Majors said.
Only a few workspaces in the Central Valley are organized as shared spaces. This makes it difficult for companies to access large conference rooms that only require one or two office spaces and a few desks.
So Olvera Majors looked at the space it could land and offered Lucido the opportunity to carve out space for Marketing Plus.
“We've been working on it for several months and it's going to be perfect. We're also working on her furniture, what she's bringing in and the names of what we're bringing in.” We went through the entire book,” Olvera-Majors said.
The JP Marketing team is doing a lot of work on Zoom, so there will be more opportunities to work in quiet spaces. This location will also make room for improved technology to continue making the team experience as positive as possible.
This space fosters what Olver Majors calls teamwork, or co-creation. She said there will be more team co-creation as all teams will be gathered in a single large area, but there will also be room for employees to go out and do their work alone or in small groups. . An area with a sofa and work table creates an environment conducive to your best work.
The JP Marketing team is scheduled to be in their new offices by March 1st, which also happens to be Employee Appreciation Day. Olvera-Majors said the company's community committee had planned something special for the team, including a coffee cart, morning snacks and perhaps some small treats.
The vice president of operations is in the new office making sure the internet and phone systems are working in time for employees to arrive on Friday.
“There are boxes everywhere. Furniture is half in place, ceiling fans have been removed and conference room tables have been moved. So we are operating in a makeshift situation.” Olvera Majors said.
Moving to a new location also allows JP Marketing to strengthen and internalize its brand story. A new website will soon be created to bring that brand story to life. Olvera-Majors said a lot of energy is being focused on the next chapter for JP Marketing, especially as the company celebrates its 30th anniversary in December.
“It's nice to have this infusion of energy that doesn't make you feel like you're just getting old and stuck in your ways,” she said. “We are excited that the physical expression in our new building and new website will bring our refreshed brand story to life.”
