March 6, 2024
Restaurant technology solution SpotOn spot on Marketing assistant. Designed to streamline your restaurant's marketing process, spot on Marketing Assist is the first of its kind to help restaurants drive guest visits and increase sales while eliminating the time and resources required for self-service marketing tools.
For restaurateurs, marketing often takes a backseat as they deal with daily challenges like rising labor costs, fluctuating food costs, and meeting rising guest expectations. An independent restaurant can hardly cover the labor costs of front and back staff, let alone dedicated marketing resources. With 90% of restaurateurs reporting that customers value value more than ever before, restaurants need to build their brand and increase customer loyalty with value-driven incentives.
“SpotOn Marketing Assist is democratizing AI and automation technology for the independent restaurants that need it most,” said Brian Solar, Chief Product Officer at SpotOn. “SpotOn not only allows operators to set up automated campaigns, but also helps drive repeat business, as well as the data-based tools they need to maintain momentum and drive revenue throughout the year.” Provides insight to operators.”
Customized campaigns and easy setup
For busy restaurateurs, SpotOn Marketing Assist promises simplicity and effectiveness. Operators are asked to answer a few simple questions about their business category, marketing goals, trading preferences, time-based trading, and branding, all of which can be changed at any time. The business category helps provide marketing campaigns specifically related to the restaurant's service type and guests, such as Mexican restaurant happy hour.
Operators can choose from multiple marketing objectives to increase online orders, in-person visits, phone calls, reservations, or all of the above. In addition, operators specify discount limits and specific handover periods to ensure cost control. SpotOn helps operators tailor their campaigns to their brand with font and color options and photo upload and selection. The operator just needs to connect to her restaurant's Facebook page and add her Google business profile.
SpotOn Marketing Assist syncs with SpotOn Restaurant POS to generate email lists from your restaurant's SpotOn Order and SpotOn Reserve customers. From there, SpotOn Marketing Assist takes over creating a marketing campaign tailored to the restaurant and its goals. SpotOn's marketing campaign focuses on creating a sense of urgency and demand through discounts and promotions. Operators can view, edit, and delete scheduled campaigns at any time on their dashboard.
According to the National Restaurant Association's State of the Industry report, more than 8 in 10 adults say they will take advantage of discounted meals on quiet days or off-peak hours to save money. To help carriers capitalize on this opportunity, SpotOn has created the “Slow Day Boost” revenue promotion campaign. This allows carriers to input their girlfriend's Slow Day and meal times and have SpotOn Marketing Assist auto-generate campaigns with limited time offers (LTOs). Shoulder period as outlined by the operator.
AI-powered content and automated campaigns
SpotOn Marketing Assist campaigns save time and money, moving manual marketing processes to automated ones, with users reporting an average savings of 3-5 hours per week. SpotOn Marketing Assist leverages automation to define monthly marketing events and create and schedule campaigns for these events. SpotOn Marketing Assist uses AI to create marketing campaign content, and images are selected using uploaded restaurant images and stock photos. Both are generated based on a restaurant's predetermined categories, business goals, and specific events. For example, a March Madness campaign is created for a pizza restaurant that wants to increase online orders.
Once your campaign is set up and approved, SpotOn Marketing Assist will seamlessly publish your restaurant's campaign across your email marketing and social media channels. SpotOn Marketing Assist significantly improved restaurant email performance by 23%, with manual email open rates of 9.55% compared to 7.79% for automated emails.
“Without SpotOn, we would do marketing about once a month, but sometimes we would skip it entirely when we were busy or understaffed,” says Kim Dieu of Mi 'N Tea. “It now takes just 15 minutes, customers now receive relevant emails every week, and we have seen a huge increase in sales over the last few months.”
Data-driven insights
As part of the SpotOn Restaurant ecosystem, SpotOn Marketing Assist is tightly integrated with SpotOn Restaurant POS and SpotOn Order, facilitating a seamless guest redemption experience in-person or online, and providing operators with valuable campaign performance data and Provide customer insights. SpotOn Marketing Assist connects campaigns directly to revenue through its integration with SpotOn Restaurant, giving operators a deeper understanding of guest preferences and marketing program performance.
SpotOn's review of early performance shows that the best-performing offer is the “Slow Day” sale, followed by the “Happy Hour” sale and the “Sale of the Month” campaign, which allows consumers to change their meal times. It suggests increased motivation and motivation. To save money.
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