With the latest move, link tree reminds users that it's more than just a LinkInBio solution. Creator economy companies have announced social commerce products that help creators capture the sales revenue available on platforms such as: TikTok shop.
according to informationLinktree is testing affiliate marketing programs alongside brands such as: sephora and urban outfitters. Creators who participate in the program receive commissions ranging from 12% to 15%. Linktree has not yet received a portion of these revenues, but the company will receive a “nominal” share as the program evolves. We may also change our commission rates as we introduce new brands or products.
link tree 47 million users You can now add your storefront to the link on your About page. The creator economy innovator appears to be adopting a similar strategy to other companies in the space.landing page builder surpriseFor example, when we acquired Spring in 2022, we introduced creator-run storefronts to our company.
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By entering affiliate marketing and creator storefronts, Linktree is:
Money flowing to TikTok shops around the world. And if you zoom out, this move shows that Linktree is considering the best way to expand beyond the services that initially put it on the map. The introduction of new products available on platforms like Instagram and YouTube has made it harder for creator economy companies to build their businesses on linked bios alone.
Linktree Co-Founder and CEO alex zaccaria We understand the need for diversification.he said information Linktree said it has always planned to enter social commerce and mentioned that goal when it raised $110 million in Series B in 2022. “This is the first step towards a new revenue stream,” Zaccaria said. “Our goal has always been to scale and find even better ways to help creators monetize.”
Linktree has many ambitions in the e-commerce world beyond its social storefront, and executives plan to spend generously to achieve their goals. Zaccaria said. information Linktree said it was in a “great financial position” but did not rule out additional funding rounds in the future.
