_______________
Vision Group has provided Makerere Business School (MUBS) students with digital marketing tips and inspired them to embrace virtual business operations.
Don Wanyama, CEO of Vision Group, said students should embrace digital marketing given the fact that smartphones have simplified it. He says it's the only rich platform currently available to help young marketers reach as many people as possible, arguing that business is all about numbers.
“However, today's research shows that visual content is what is most preferred by hungry viewers, so going forward we need to make the most of mastering the art of videography.” We can see that,” says Wanyama.
He made the call at the conclusion of MUBS Marketer's Week, organized by the MUBS Faculty of Marketing in partnership with marketing agencies such as Vision Group.
Don Wanyama speaks to students at the marketer orientation held at Makerere Business School on March 7. (Photo provided by Alfred Ochuwo)
One of the top marketing students receives a gift from Don Wanyama. (Photo provided by Alfred Ochuwo)
Dr. Timothy Esem, Dean of the School of Marketing, said this week's event was the 14th held by the institution primarily to support marketing professionals.
He explained that the university is using this event as a platform to invite experts to train learners, which led to them (MUBS) strengthening their partnership with Vision Group and their He pointed out that this is the reason why he aims to dive into diverse opportunities.
“We are pleased to partner with the largest media group (Vision Group), especially on issues that greatly benefit learners. We look forward to strengthening our efforts to prioritize research, innovation and education. We are considering it and that is the obvious reason why we choose you as our allies,” Esem said.
Ethem, who also represented MUBS Acting Principal Professor Moses Mwezi at the event, said the introduction of media studies will help learners adapt to the evolving technologies that are key to marketing today.
“Today, marketing is nothing without media involvement. It is therefore wise to start learning early and equip learners with skills and make them all-round ready for the competitive world.” ,” Esem said.
Target generation demand
Dr. David Mugerwa, a lecturer at the Uganda Institute of Management (UMI), inspires learners to shift their targeting to generational demands and the need to embrace emerging digital marketing platforms such as TikTok, X, formerly Twitter, Facebook and Instagram. Emphasized gender.
He emphasized the need for marketers to grow their numbers on social media, saying numbers determine their support base, which he described as the future of every business.
“Numbers are important, but you need to choose exactly who you want to target. This will help you share the right contests. You also need consistency to maintain your numbers,” Mugerwa said. Told.
Several studies show that people are consuming digital content on a daily basis, and predict that traditional marketing platforms will soon disappear and digital markets will completely take over.
