If you're a business owner looking for ways to connect with people online, you can't sleep over Facebook Reels, Instagram Reels, YouTube Shorts, and yes, even TikTok.
I know about half of you are starting to shake your head that the mere mention of TikTok is annoying, but listen up, TikTok is more important to a good video marketing strategy than you think. is.
You've probably noticed that everyone is glued to their phones watching short, catchy videos on platforms like TikTok, Facebook Reels, and Instagram Reels. There are good reasons for this and it may be something to consider for your business.
TikTok started this whole trend by mixing videos with all kinds of music, making watching content not just a passive activity but something people can interact with and have fun with. Following TikTok, Facebook and Instagram also introduced their own versions called Reels, followed by YouTube joining them with YouTube Shorts.
Essentially, these are all short, one-minute videos that can share anything from a quick behind-the-scenes look at your business to a fun showcase of a new product. It's like creating a mini-movie where your product or service takes center stage and the right soundtrack makes it unforgettable.
This is more than just showing off what you're selling in a simple, boring way. It's about telling stories that stick in people's hearts.
The best part? These videos are easy to share and can be found by a lot of people, not just those who already follow you. This is exactly what happened in last year's Stanley Cup.
The thermos/outdoor gear company has skyrocketed in popularity by using TikTok, a combination of influencer collaborations and user-generated content, to introduce its products to tens of millions of customers on an incredibly low budget.
Why should we care? First of all, this is a great way to get your business in front of more people. People love to share fun and engaging content, and if your video resonates with the right people, it's likely to be seen by a much larger audience than usual. Additionally, this is a cost-effective strategy. You don't need a big budget to create something that looks great and grabs attention.
If you're thinking of trying this out, there are a few things to keep in mind. Know who you are trying to reach and what they like. Keep your videos short and to the point. Make it fun and engaging at the same time. Research hashtags and use them wisely. Hashtags are like breadcrumbs that direct people to your content. And show a little personality! Let people know what's special about your business.
We also recommend experimenting with different types of content to see what works best.
High quality visuals are key. You want your video to pop. Also, don't be shy about promoting your videos on different platforms to get as much profit as possible from your videos.
In short, TikTok, Facebook Reels, and Instagram Reels offer a fresh and dynamic way to introduce your business to the world. Make connections, show off your brand's unique vibe, and most importantly, have a little fun in the process. So why not give it a try and see what happens?
Here's how to get started:
• Identify trending hashtags and issues on TikTok and Instagram and match your content to what's currently popular. (Basically, watch the video on your phone and take notes.)
• Use behind-the-scenes footage to showcase the personalities of your business and the people behind it.
• Create how-to videos and tutorials related to your product or service to provide value to your audience.
• Leverage user-generated content by encouraging customers to share their experiences with your products and services.
• Experiment with different video formats and editing styles to find one that resonates with your audience and reflects your brand identity.
If you have any questions, please contact me by email. Reply to all emails. Please contact jon@diamondcitystudios.com.
