Metro Brands names Roch D'Souza as senior vice president of marketing at ET BrandEquity

Metro Brands, the Indian footwear retailer, announced the appointment of Rock D'Souza as senior vice president of marketing.

With over 22 years of experience in the retail and FMCG sector, D'Souza brings strategic acumen and an innovative approach. He has a successful track record of building brands and leading them to greater success.

In his new role, he will report to Metro Brands President Alisha Rafiq Malik and will be active in driving the company's marketing efforts, reflecting Metro Brands' dedication to driving growth and innovation in the competitive footwear industry. He added that he plans to contribute.

The company said D'Souza will lead the marketing strategy for its own brands Metro Shoes, Mochi and Walkway, along with UK-based brand FitFlop.

Mr. D'Souza commented on his appointment as follows: “With the Metro brand at the forefront and expanding our reach across multiple cities and brand territories, we are embarking on an exciting journey. We offer a unique opportunity to address this segment. We look forward to enhancing our marketing strategy and strengthening our brand presence.”

Malik, president of Metro Brands, said: His 20 years of experience and strong marketing skills at Roch are invaluable. He will lead us to become a leading modern Indian footwear retailer with a strong omnichannel presence across the country, thereby strategically strengthening our brand portfolio. I look forward to your leadership. ”

Prior to joining Metro Brands, D'Souza held key leadership positions at companies such as Future Group and Parle. His notable accomplishment is that he helped expand Brand Factory from his 30 stores to 105 stores in his six years.

Additionally, he led the highly successful Free Shopping Weekend campaign, solidifying its position as one of the largest offline annual retail sales events in the market and contributing to the brand's exponential expansion. As CEO of Things2Do, Mr. D'Souza played a key role in expanding the brand's footprint in the Indian market.