NEW YORK: Ruder Finn acquired New York-based digital marketing agency Flightpath earlier this month.
The deal builds on the expansion of Ruder Finn's digital integration group and its AI-powered RF Studio53, which launched last summer.
Jon Fox, Founder and CEO of Flightpath, will report to Kathy Bloomgarden, Global CEO of Ruder Finn. The deal adds Ruder Finn to a team of 25 creative and digital marketing experts. There will be no layoffs or headcount reductions as a result of this acquisition.
Fox said the FlightPath team will work out of the company's Manhattan offices until the end of the year, when it plans to move to Ruder Finn's New York location.
When asked if FlightPass would maintain its brand name, Bloomgarden said: [due to Fox’s] The connections and recognition he has in this field. ”
Flightpath specializes in healthcare, pet care, consumer services, CPG, business and financial services, and nonprofit sectors. The company's services include website design and development, online advertising, social media, content marketing, search engine marketing, CRM, targeted email, and online video.
“Ruder Finn has restructured our business to include an integrated marketing and communications consulting focus in addition to our direct PR efforts,” Bloomgarden said. . She added that Flightpath's efforts are “an important strategic addition to this.” [its] Integrated marketing efforts and long-standing customers. ”
Mr Fox (pictured below) said the deal will allow Flightpath, which he founded in 1994, to “offer a more diverse range of services to existing customers and grow our customer engagement on a global and strategic basis”. He said he would be given the opportunity. ”
Flightpath's customers include Goya Foods and AkzoNobel. Bloomgarden and Fox say they have no customer competition. Financial terms of the deal were not disclosed.
Ruder Finn has offices in the United States, Asia, and Europe. Wholly owned agencies within the Ruder Finn Group include Ruder Finn, RF Studio53, RF Engage, Touchdown, Peppercomm, RF Comunicad, Mantis, jacobstahl and RF Bloom.
Last month, Ruder Finn acquired Ateline, a United Arab Emirates (UAE)-founded agency headquartered in Dubai.
According to PRWeek's Agency Business Report 2023, Ruder Finn reported that its revenue is expected to increase by 43% worldwide to $160 million in 2022, and in the U.S. by 34% to $80 million. .
