tick tock I'm bringing it Effect creator rewards We offer programs to creators in 53 different regions. The app announced a 10-month revenue stream expansion that started last May to reward the creators behind the most used video effects.
Effect Creator Rewards provides additional revenue to creators who publish AR add-ons through the Effect House platform. The program was initially launched with his $6 million in funding allocated to Effect House users. Initially, the launch was limited to just his six regions, but an October update brought countries like Australia, Brazil, and Canada into the Effect Creator Rewards program, while also relaxing registration requirements. .
The latest changes to Effect Creator Rewards are very similar to previous updates. Thirty-three countries now have access to the program, including Peru, Mexico, Egypt, Taiwan, and Thailand.
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Overall, it will be easier for creators to qualify for Effect Creator Rewards. Initially, a creator could only turn on a revenue stream if his effect was used in 500,000 unique videos within 90 days. In October, the threshold dropped to his 200,000 unique videos. The number of unique videos is now down to 100,000.
It has become easier for TikTokers to start making money from their effects, but the terms of the program have changed. Private videos will no longer count toward the 100,000 minimum, so creators will need to reach that threshold with public content alone.
To compensate for the potential drop in revenue, TikTok is changing the nature of its payments. The Effect Creator Rewards program will move from a flat fee model to a pro-rata system that rewards creators for every eligible video over 100,000. This model is very similar to the one Facebook implemented for Reels, but payments will only stop if the creator reaches a hard cap or he has passed 90 days since the effect was first published. TikTok reported tech crunch Several creators have already reached maximum payouts of $14,000 per effect and $50,000 per month.
Learn more about Effect Creator Rewards.
