We are excited to announce that Irina Pisanko, CPO of Alpha Affiliates, will be speaking on a panel at this year's AMPLIFY Summit for Affiliates and Affiliate Marketers. Irina shares her insights on iGaming's emerging markets, tailoring program management strategies to local markets, and managing the regulatory landscape as we expand into new territories. We also explore the opportunities, trends, and strategies that are key to succeeding in fast-growing Latin American markets, including Brazil, Mexico, and Chile.
Irina's important role at Alpha Affiliates
Irina Pisanko is a renowned professional and key figure in the iGaming field, currently serving as Chief Product Officer (CPO) at Alpha Affiliates. With her extensive experience and expertise, Irina plays a pivotal role in leading the development of the company's turnkey projects. Under her leadership, turnkey projects such as 1RED, Loki, Spinch, and OnLuck stand out for their innovation, user-friendliness, and competitiveness in the dynamic iGaming environment.
Irina says.At this year's AMPLIFY, we look forward to sharing an insider's perspective on the key focus areas in Latin America's emerging markets and discussing key considerations for success in 2024. We look forward to connecting with new affiliates and partners in this exclusive virtual learning event. Please join us again! ”
We asked Irina to answer some questions ahead of her panel discussion at AMPLIFY 2024.
Q. What motivates Alpha Affiliates to sponsor AMPLIFY SUMIT 2024?
A. Alpha Affiliates is excited to be a Platinum Sponsor of the AMPLIFY Summit hosted by Affiverse. This sponsorship is more than just an opportunity to connect with top affiliates and industry leaders. This is a strategic move that puts Alpha Affiliates at the forefront of the affiliate marketing industry. The summit provides a platform for networking and partnership formation. This serves as a stage to showcase our brand's leadership and innovation in affiliate marketing. By staying current with the latest trends and strategies in affiliate marketing, we aim to enhance our programs and provide substantial support to the affiliate marketing efforts of others.
Q: What is the appeal of sponsoring a digital event rather than a physical event?
A. As the post-pandemic event landscape evolves, digital events offer unique advantages. This removes geographic barriers and enables connections with affiliates in emerging markets such as Latin America, allowing for broader global expansion. Digital events are cost-effective, not only in terms of reduced expenses, but also in terms of maximizing return on investment (ROI) through focused content distribution, branding, and lead generation. It also provides measurable success metrics, making it a strategic choice for Alpha Affiliates alongside traditional in-person conferences and events.
Q How will you use event sponsorship to strengthen relationships with existing partners and attract new merchants to the program?
A. Alpha Affiliates deeply values the importance of involvement in affiliate industry events like the AMPLIFY Summit. These opportunities are critical to increasing awareness of our brand within the market. We provide a forum for attendees of such events (potential collaborators and customers) to gain fresh perspectives, understand industry trends, and learn practical growth strategies for working with Alpha Affiliates. I am keenly aware of what you are looking for. Our sponsorship goes beyond a financial investment and embodies a strategic initiative to grow your affiliate marketing presence. This initiative allows us to demonstrate our innovative methods and commitment to mutual success, strengthening our position as a progressive and influential company in the rapidly evolving affiliate marketing space.
Q: Is there anything particularly appealing about AMPLIFY?
A. AMPLIFY stands out for its diverse audience, including affiliates, CMOs, entrepreneurs, and digital marketing professionals. Speakers are hand-picked by the company's CEO, LeeAnne Johnston, to provide a diverse agenda and the opportunity to engage with a global audience and learn about new things and trends. This versatility allows us to introduce our services to a variety of technically savvy professionals. This event focuses on cutting-edge technology and strategies in affiliate marketing, consistent with our goal to be at the forefront of industry innovation. At AMPLIFY, we value the opportunity to share knowledge and engage in meaningful discussions on key industry topics.
Q What was your biggest learning from 2023 and what exciting plans do you have for 2024?
A. A key lesson for Alpha Affiliates in 2023 was the importance of diversification and adaptability in a dynamic market. With over 15,000 partners in over 50 countries and 2 million players worldwide, our growth trajectory confirms that our strategy is successful. His 20% increase in new partners and our involvement in global events like SiGMA Malta highlight our growing influence. Our 'Affiliate Race' campaign was critical to retaining and rewarding partners and highlighted the importance of engagement and incentives in affiliate marketing. Looking ahead to 2024, we are focused on expanding into new markets, launching innovative sportsbook products, and enhancing tools and support for our affiliates. Participating in events such as iGB, SBC and SiGMA strengthens our media presence and AMPLIFY provides a platform to share our vision and drive further growth.
the final countdown!
We look forward to welcoming you to AMPLIFY on March 19th and 20th.
Don't miss a single panel or masterclass at AMPLIFY 2024. Get an All Access Pass for just £49 and access all content from both days of the event until 31 July 2024.
click here To register.
