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Brandon, a leading integrated marketing agency, is pleased to announce the promotion of Marissa Locher to Email Marketing Manager. In her new role, Ms. Locher will develop and execute her marketing strategy, including business updates, announcements, marketing campaigns, email and SMS to support her sales efforts.
As a seasoned professional who worked as an email marketing specialist and then as a senior project manager at Brandon, Locher brings a wealth of experience in project management, client services, and cross-functional collaboration to his new role.
As the newly appointed Email Marketing Manager, Locher will spearhead a variety of important responsibilities. This includes collaborating with cross-functional teams to implement email and SMS programs, optimizing lead nurturing workflows, coordinating CRM activations, and developing opt-in growth strategies to build a database. This includes hiring, etc. Additionally, Marissa works closely with her team of creatives to create engaging email and SMS copy, manage templates, and collaborate with her clients to develop their calendar content. Masu. Reporting and performance monitoring works with analytics to ensure platform integration, monitor deliverability, and draft case studies that showcase successful campaigns.
“Marissa has consistently demonstrated outstanding skills and leadership qualities during her tenure at Brandon,” said Tyler Easterling, president and chief operating officer of Brandon and TBA Worldwide. “We're excited about the impact she will definitely have as her manager of email and marketing.”
For more information about Brandon and his services, please visit www.thebrandonagency.com/.
