In this article, we look at the top 20 marketing trends for 2024. If you want to skip the detailed analysis, you can go directly to the following link: Up 5 marketing trends for 2024.
Social media landscape in 2024
According to a report by Forbes, there were 4.9 billion social media users in 2023. This number is expected to increase to 5.85 billion by 2027. Short videos in particular are very popular on social media, attracting the attention of his 66% of users. . These videos tend to be 2.5 times more engaging than longer videos. Social media is also one of his major advertising platforms. 77% of businesses use social media to attract and retain customers. Influencer spending is valued at $4.14 billion in 2022. At the other end of the spectrum, 67% of adolescents suggested they felt worse about themselves after using social media. This explains why social media platforms aim to increase transparency.
Meta Platforms, Inc. (NASDAQ:META) understands the need for transparency. On February 6, Meta Platforms, Inc. (NASDAQ:META) announced that Facebook, Instagram, and Threads will label content generated by Meta AI capabilities. Meta Platforms, Inc. (NASDAQ:META) is not limited to improving the social media user experience. Meta Business Suite allows businesses to manage their marketing and advertising functions. Businesses can create content, schedule posts, respond to messages, and analyze performance through the dashboard. Also consider targeting social media sites for your brand advertising.
Artificial intelligence and marketing are closely related
According to a report from Forbes, marketers use artificial intelligence to analyze data, extract key insights, and receive updates. Marketers also benefit from artificial intelligence to create campaigns, segment audiences, curate personalized content, and analyze performance. Although the introduction of artificial intelligence is beneficial, 64% of marketers are concerned that AI will replace their roles. Marketers are also concerned that automation will result in actions that do not support a company's marketing strategy. Rather than completely denying AI integration, companies are installing AI tools into their solutions that act as assistants to marketers.
Salesforce, Inc. (NYSE:CRM) is one example. It is the leading platform for marketing automation and customer relationship management. The company offers a variety of artificial intelligence tools to streamline marketing processes for businesses. Businesses use marketing tools from Salesforce, Inc. (NYSE:CRM) to create segments, optimize customer journeys, integrate marketing and sales functions, implement triggers for customers, and establish cross-channel integration. to hold. On March 12, Salesforce, Inc. (NYSE:CRM) announced the launch of an enhanced all-in-one CRM solution for enterprises. Pro Suite includes AI, reporting templates, campaign templates, content personalization, and performance analytics. Also check out the best Canva alternatives for 2024.
The rise of social commerce
According to a report by Grand View Research, the global social commerce market is valued at $727.63 billion in 2022. The global social commerce market is expected to grow at a compound annual growth rate (CAGR) from $913.9 billion in 2023 to $6.24 trillion in 2030. 31.6%. Customers can make purchases instantly without leaving the social commerce platform. Merchants also benefit from the convergence of business and content. The B2C segment dominated the market in 2022 with a share of 55.97%. The consumer-to-consumer segment is expected to grow at a CAGR of 27.6% between 2023 and 2029, and why brands should look more towards influencer marketing and sales. suggests.
Pinterest, Inc. (NYSE:PINS) is a growing social commerce platform. The platform is popular among customers and attracts high paying customers. Businesses of all sizes can use Pinterest, Inc. (NYSE:PINS) to create a shop and upload a product catalog. By signing up for a Business Account, users gain access to ad formats and sophisticated analytics tools. Brands can convert pins into product purchases. Pinterest, Inc. (NYSE:PINS) does not charge sellers a sales commission. Instead, the company charges sellers a fee for running ads and running promoted pins.
Now that we've covered the major companies shaping marketing in 2024, let's take a look at the top 20 marketing trends for 2024. You can also read about the world's largest e-commerce companies.
Top 20 Marketing Trends of 2024
our methodology
To compile a list of the top 20 marketing trends for 2024, we consulted more than 10 rankings and reports from around the internet. We selected and ranked the marketing trends that appeared in 50% of the sources.
Top 20 Marketing Trends of 2024
20. Conversational Marketing
Conversational marketing is a top marketing trend for 2024. Real-time interaction with customers helps businesses establish connections with potential customers, ensure that customers stay longer on her website, receive important feedback, and gain important insights about customer needs. Helpful.
19. Enhanced data usage
The use of data analytics is a key marketing trend in 2024. Marketers can gain critical insights from customer data to create targeted campaigns and business decisions. Marketers can also use artificial intelligence tools to organize data and gain context.
18. Focus on the customer journey
The customer journey from start to finish is critical for businesses. Every customer is likely to have their own journey and their own reasons for purchasing a particular product or service. To ensure that each customer's specific needs are met, companies must focus on optimizing and enhancing the complete customer journey. This stems from their focus on retaining customers rather than attracting new ones.
17. Radical Innovation
Like every other business operation or department, marketers need to benefit from innovation. Design tools like MidJourney and automation tools like HubSpot are essential to a company's marketing strategy. While these tools can be used, companies may also choose to develop personalized tools for their company.
16. The rise of owned media
Owned media is a type of media or channel that is controlled by the company itself. Influencer and user-generated content is essential, but brands need their own creative assets such as websites, blogs, social media, and email lists.
15. Focus on brand value
Integration of brand values is very necessary. Marketing strategies and campaigns must align with your brand's values and core beliefs. Marketers must also ensure that their messages are consistent across all channels.
14. Humidification on LinkedIn
LinkedIn's audience is growing rapidly. Marketers suggest that posting to his LinkedIn from a personal account is more beneficial than posting from a company page. Therefore, brands should put more emphasis on making their LinkedIn available to employees and senior management.
13. Programmatic Marketing
Programmatic marketing is another important trend to expect for the rest of 2024. This strategy focuses on automated real-time bidding at the time of ad placement. This allows marketers to advertise to specific users in real-time using personalized and customized messaging.
12. Emphasis on sustainability and ethical marketing
Aimless marketing is no longer enough to attract and retain customers. Sustainable and ethical marketing focuses on considering a brand's social and environmental impact. Companies need to ensure that their activities are not limited to marketing and social awareness. Companies must determine their involvement in society through their own actions.
11. Social Commerce
Social commerce is growing in popularity around the world. Social media companies like Pinterest, TikTok, and Instagram allow brands to market and sell their products on the same platform. This way, brands can optimize their content and products for immediate sales.
10. Voice search optimization
Voice search optimization is another major marketing trend for 2024. SEO techniques ensure that a company's website conforms to the model of voice search queries. To ensure websites are optimized to respond to voice search queries, marketers can adjust content, increase page load speeds, and add images and structured data to improve customer experience. need to be done.
9. Hyper-personalization
Personalization is more than just a buzzword in marketing. To attract and retain the right audience, brands must ensure that businesses are providing a personalized experience to their customers. You can do this by customizing your products, messages, deals, offers, and newsletters. To provide highly personalized messages, marketers must be able to examine each customer's journey individually.
8. AR and VR integration
Augmented reality and virtual reality are expected to make a comeback in the marketing field. Brands are expected to develop more immersive brand experiences for their customers. Companies may do this using interactive product demonstrations, virtual try-ons, and gamified campaigns. Businesses can reliably provide a personalized experience to their viewers.
7. Focus on privacy and data protection
Data privacy and data protection are key marketing trends for 2024. Customers are now more concerned about how their data is being used by companies. Brands need to give customers more control over how they allow their data to be used. Data encryption and biometric authentication are just a few ways to ensure consumer data is protected.
6. Focused social media channels
Having a strong social media presence is important, but brands need to make sure they're investing in the right platforms. For example, aiming to have a large presence on Instagram may not be the best marketing strategy for a B2B business. Focusing on specific social media platforms that suit the nature of your business is one of his marketing trends for 2024.
Click to keep reading to see the top 5 marketing trends for 2024.
Recommended articles:
Disclosure: None. Top 20 Marketing Trends of 2024 Originally published on Insider Monkey.
