Highlights include:
– A look at the evolution of the legal marketing profession and the challenges and opportunities presented by generational differences. See more +
Highlights include:
– A look at the evolution of the legal marketing profession and the challenges and opportunities presented by generational differences in the workplace.
– Recognizing the increased value provided by legal marketers and the importance of collective knowledge sharing within the profession.
– Highlights the need for legal marketers to adapt to changing dynamics and embrace new perspectives to continue driving industry growth and innovation.
John also mentions:
– The role of chief marketing officer is evolving, with many moving into the role of chief strategy officer.
– Increased awareness of marketing talent, resulting in more marketers sitting at decision-making tables.
– Shift to results-oriented marketing and ROI-focused strategies.
– The impact of technological advances on the modernization of marketing practices.
– Challenges and opportunities in education and networking, especially with the shift to remote interactions due to the pandemic.
– Advice for professionals considering joining the LMA. Encourage active engagement and take advantage of networking opportunities within the legal marketing community.
Enjoy these insights and more from John Byrne on this episode of The Market Leaders Podcast. See more –
