In today's world of product marketing, the Internet plays a vital role in shaping the minds of customers and driving sales and profits for businesses.
However, one approach that has been modeled is the use of “affiliate marketing” to project products and brands for manufacturers and sellers.
The model is described as a dynamic business model that revolves around promoting products and services and earning a commission for each sale that occurs through unique referral links.
In a conversation with Affiliate Marketers, Olaseni Lewis said that in Nigeria, affiliate marketing has emerged as a promising avenue for individuals and businesses to generate passive income and expand their reach in the digital market. he pointed out.
He pointed out that the most important part of affiliate marketing involves three main players: the seller, the affiliate (or marketer), and the consumer.
Mr. Olaseni explains that sellers (often businesses or retailers) offer products or services for sale, and affiliates act as intermediaries to market these through various channels such as websites, social media, and email marketing. It claims to be promoting products from.
According to him, “When a consumer makes a purchase using an affiliate's unique referral link, the affiliate typically earns a commission of a percentage of the sale.”
He further added, “One of the main advantages of affiliate marketing in Nigeria is that the barrier to entry is low as even individuals with minimal resources can participate in affiliate programs offered by both local and international companies. ” he said.
Therefore, this accessibility makes affiliate marketing an attractive option for entrepreneurs and digital enthusiasts looking for another source of income.
However, he stressed that affiliate marketing allows marketers to take advantage of Nigeria's rapidly growing digital economy.
“With the proliferation of smartphones and internet connectivity, Nigerian consumers are increasingly turning to online platforms to meet their purchasing needs.
“This change presents a huge opportunity for affiliates to tap into a growing market and promote products and services that resonate with Nigerian consumers,” he said.
He added that the economic viability of affiliate marketing in Nigeria is highlighted by its scalability and passive income generation potential.
As he cited, affiliates can increase their earning potential by building a loyal audience and optimizing their marketing strategies without necessarily increasing their workload.
To this end, affiliates have the flexibility to choose the products and services they promote, allowing them to tailor them to their interests and expertise.
