Affiliate Marketing Network Commission Factory has released a free ebook that explains attribution in detail.
The concept of attribution is well known in affiliate marketing, but the term has gained more attention in recent years. It's not uncommon for marketers to incorporate multiple marketing channels into their overall plan, but how is the effectiveness of these channels measured?
Affiliate marketing network Commission Factory offers this question and other insights in a new eBook. Master cross-channel attribution in affiliate marketing.
As companies scrutinize their marketing spend in a tight economy, there's even more pressure to understand the contribution of different marketing channels. Attribution helps marketers determine the role and importance of individual marketing channels in influencing consumer purchasing decisions.
This ebook provides an insightful read that explores the concept of attribution in affiliate marketing. New and veteran marketers alike will learn valuable attribution information, including the role of attribution in marketing channels, common marketing attribution models, and how marketers can optimize attribution reporting.
“We are excited to release this resource to marketers, especially as there are so many new opportunities in the industry. “Our goal is to help marketers get the most out of their marketing channels by understanding what attribution is and how it works.” said Angelique Bosse, Product Marketing Manager at Commission Factory.
Cross-channel attribution – a holistic attribution approach
of Master cross-channel attribution in affiliate marketing The eBook also introduces Commission Factory's groundbreaking in-platform feature: Cross-Channel Attribution Reporting. The methodology used in the report is algorithmic attribution, a data-driven and client-specific approach. We use algorithms and statistical models to analyze the impact of each touchpoint on the likelihood of conversion and assign credit accordingly.
Cross-channel attribution reporting allows Commission Factory advertisers to see the exact value of each marketing channel and affiliate partner in customer conversions. Advertisers gain a holistic view of channel and affiliate contributions, allowing them to make better marketing decisions and improve their partnerships.
What are the benefits for advertisers?
- Improved end-to-end user journey visibility
- Accurately quantify the value provided by different marketing channels
- Improved understanding of affiliate contributions
- Early stage publisher recognition and rewards
- Optimize marketing spend based on channel impact
Master cross-channel attribution in affiliate marketing Now available for download from the Commission Factory website – click here for more information.
