Havas Media Network and KlugKlug have entered into a strategic partnership. This partnership focuses on influencer marketing solutions and aims to improve the results of influencer campaigns for brands in India and around the world by 40-60%.
This partnership brings together the expertise of both companies and leverages synergies to deliver meaningful solutions for clients, not only increasing brand awareness but also creating a true connection between influencers and their audiences. We aim to foster connections between The solution that KlugKlug provides to Havas Media Network India includes empowering agencies to build their influencer affiliate programs using KlugKlug's affiliate functionality. In addition, the partnership includes advanced geographic filters that give Havas access to more than 400 secondary and tertiary cities with local and regional influence.
The collaboration between Havas Media Network India and KlugKlug ensures that influencers are selected based on multiple specific parameters that impact brand KPIs, TG Salience, and business outcomes. KlugKlug's additional expertise brings solid credibility to influencer marketing through a data-backed, media-like approach to market research and cutting-edge insights into the competition and landscape, not just within your brand, but across more than 180 countries. brings.
“At Havas India, we have strived to bring in cutting-edge expertise that not only complements the current integrated Village ecosystem but also helps our client partners grow their businesses meaningfully. While we have already leveraged influencer marketing as a substantial expertise, this strategic partnership with KlugKlug further strengthens our offering, making it more transparent, technology-driven and organized. This will pave the way for a new ecosystem,” said Rana Barua, Group CEO. Havas India, Southeast Asia, and North Asia (Japan and South Korea).
“Havas Media Network India's entire story is centered around a meaningful media proposition. In a dynamic field like influencer marketing, we need trustworthy personalities and transparency that provides brands with a host of measurable parameters. This exclusive partnership will help us curate authentic influencers from over 400 local markets who will showcase your brand in the most authentic way, helping you reach your customers. “We help brands and influencers achieve their maximum reach and create a meaningful and transparent ecosystem for brands and influencers to collaborate and create content that has audiences on multiple levels.” Havas Media Mohit Joshi, CEO of Network India, added:
“With the successful validation of our technology across India and globally, this is a major stepping stone in our efforts to bring real value to the accelerating influencer marketing environment.Havas Media Network India on continuous improvement With the guidance of KlugKlug, we are sure to announce some made-in products.'' “Bharat will deliver world-first innovations in the near future,'' said Kalyan Kumar, co-founder and CEO of KlugKlug. .
First publication dateMarch 18, 2024 9:48 AM
