TikTok is home to a global community of creators and their creativity, bringing people together around the world through content that connects, entertains, and inspires. With a community as unique and diverse as ours, we invest in the best tools and technology to help creators unleash their creativity, build community, and monetize in the most authentic way for them. We continue to work on that. And we always aim to improve the TikTok experience for everyone on the platform, and we learn from how our tools and features are received.
We first introduced long-form video in 2022, and interest in long-form storytelling has only grown since then. As such, the TikTok community currently spends 50% of their time on TikTok watching his 1-minute+ videos. Introduced. Creativity Program Beta We encourage creators who are part of the TikTok journey to generate higher revenue and gain more opportunities by sharing long-form content. During the beta period, we spent time gathering valuable feedback from our community to ensure the program met the needs of creators.
Today, we're excited to announce that the Creativity Program is out of beta. I would like to formally introduce you, creator reward program, We look forward to continuing to partner with creators and help them reach their full potential.
Optimized reward formula
The Creator Rewards Program will continue to reward high-quality, original content over 1 minute using an optimized reward formula that focuses on four key metrics: originality, play time, search value and Audience engagement.
- originality It refers to high-quality content that is original to creators, and showcases the creator's perspective and creative thought process in a way that resonates with the community.
- Play time Consider both total play time and completion rate. Rather than favoring accounts with an excessive amount of video, the new formula rewards accounts with clear and engaging content.
- audience engagement includes likes, comments, and shares, all of which contribute to increasing the value of a creator's content within the program.
- search value A metric assigned to content based on popular search terms. Content that aligns with in-demand search topics increases value for searchers. To find inspiration for content that resonates with viewers on TikTok, creators can use the recently announced Creator search insights Tools for a deeper understanding of popular topics in search.
- The new system automatically rewards creators based on their account's ad value, determined by the community's ad watch time.
To be eligible for the Creator Rewards Program, creators must be 18 years of age or older, have at least 10,000 followers with at least 100,000 views in the past 30 days, and have a personal account in good standing with the program. must be present.
Gain more insights with advanced dashboards
We've enhanced the Creator Rewards Program dashboard to provide the latest analytics and data, as well as more customization for deeper analysis of content performance, estimated rewards, limited viewing, and program eligibility, to help creators improve their content strategy. We've made sure you have the tools you need to build.
Each video will have a dedicated page for RPM and eligible video views, providing creators with detailed information about these factors, including viewing trends, insights, and descriptions. Creators also have access to their last payment as a reliable record of past and future earnings.
You can also access Creator Academy directly from your dashboard for instant information about the program and its rules.
This dashboard will be available to all creators participating in the program in the coming weeks. This dashboard is intended to serve as a valuable tool to help creators identify new opportunities and take an informed and strategic approach to content creation.
Supporting the growth of creators
Now available in-app via Creator Tools. creator academy is a comprehensive education hub that provides creators of all levels with resources, courses, articles, videos, and insights for additional guidance on their TikTok journey. Creator Academy He is available in seven different languages, with more to be added in the future. Creator Academy will soon replace Creator Portal. creator center We will be publishing a web app in the coming weeks.
We've also improved the monetization module within the in-app Creator Tools to help you with everything related to monetization, including detailed revenue analytics that show all the ways creators earn money across the tools they use. It provides a central hub that you can access. , customized insights, and personalized recommendations based on author content. Additionally, creators will find an overview of all of TikTok's monetization services, as well as a customized set of case studies featuring successful creators using various features and tools for additional inspiration. I can.
In addition to the new Creator Academy and Creator Center monetization modules, creators have access to all of TikTok's educational resources, including: TikTok University and Creator Newsletter Click here for more information and updates on discovering opportunities on TikTok.
To ensure the safety of our community, all videos in the Creator Rewards Program are Community guidelines and terms of serviceFor more information and list of safety tools, please visit creator academy.
