Lowenstein Sandler has announced the acquisition of RR Donnelley & Sons Company (RRD), a global provider of marketing, packaging, printing and supply chain solutions, in RRD's definitive agreement to acquire the digital and print marketing business from Vericast. Represented sole owner, Chatham Asset Management, LLC. .
The transaction represents a significant investment in RRD's existing digital marketing and print capabilities.
The Vericast Digital Marketing & Technology business includes an advanced set of digital marketing solutions including display advertising, contextual targeting, connected TV, dynamic mobile, digital out-of-home, social media marketing, email marketing, local search, and zero-party data. It is. capture. The deal also includes Vericast's print marketing business, including shared email and standalone inserts, as well as its digital and print coupon clearing business.
RRD is a global provider of marketing, packaging, printing and supply chain solutions that drive engagement across the customer journey. RRD offers the industry's most trusted portfolio of creative execution and global business process consulting, along with services designed to reduce your environmental impact. With 18,000 customers, including 92% of the Fortune 100, and his 28,000 employees in 27 countries, RRD has the expertise, execution, and scale to transform customer touchpoints into meaningful moments of impact. bring.
Lowenstein's contract team included James O'Grady, Annie Nazarian Davydov, Zarema A. Jaramillo, Sofia Mokotov, Theodore C. Sica, Raquel Smith, and Ian S. Rudd.
In 2022, Lowenstein represented Chatham in its acquisition of RRD.
