TikTok has launched a new creator rewards program and introduced search insights tools.
The program, previously in beta, rewards creators based on four key metrics:
- originality
- Play time
- search value
- audience engagement
The new Creator Search Insights tool provides data on trending search topics to help you create content that meets TikTok's “search value” requirements.
Learn more about our new monetization program and keyword research tools below.
Focus on search value
One of the most notable aspects of the Creator Rewards program is its focus on search value.
In its announcement, TikTok defines search value as follows:
“Search value is a metric assigned to content based on popular search terms. Content that aligns with in-demand search topics increases its value to searchers.”
To help people create more search-worthy content, TikTok launched the Creator Search Insights tool, which identifies trending search topics on the platform.
Creator Search Insights Tool
The Creator Search Insights tool, available in select regions, lets you explore frequently searched topics on TikTok.
Type “Creator Search Insights” into the search bar to access a wealth of information to inspire your content creation process.
This tool displays popular search topics sorted by category and personalized based on your content niche. Additionally, you can filter for content gap topics, which are common terms where there is limited video content available on the platform.
TikTok said in its announcement:
“Using these insights, creators can source inspiration for their content, tailor their creative strategy to audience interests, and create content that people want to see more of. Our hope is that Creator Search Insights will enable creators to create content that is relevant to searchers and performs well on TikTok.”
Additional program metrics and qualifications
In the Creator Rewards Program, originalityencourages creators to showcase their unique perspectives and creative processes in ways that resonate with audiences.
Additionally, the program takes into account: play timewatch time and completion rate, as well as viewer engagement including likes, comments, and shares.
To be eligible for this program, creators must be 18 years or older, have at least 10,000 followers, and have at least 100,000 views in the past 30 days. Your account must also be in good standing and in a region where the program is available.
Enhanced Dashboard and Creator Academy
In addition to the launch of the Creator Rewards Program and Creator Search Insights tool, TikTok has introduced an enhanced dashboard that provides creators with detailed analytics, insights, and customization options to help analyze content performance and estimated rewards. .
The dashboard also includes direct access to Creator Academy, a comprehensive education hub with resources, courses, and insights to support creators at all levels.
TikTok has also improved the monetization module within its in-app creator tools. We provide a centralized hub where creators can access all monetization-related operations, including revenue analytics and personalized recommendations.
In summary
The Creator Rewards Program and Search Insights tool are the latest examples of how TikTok can help creators earn money on the platform.
As platforms continue to evolve and prioritize search, marketers who adapt their strategies accordingly may find new opportunities for revenue.
FAQ
How will the new TikTok Creator Rewards Program and Search Insights tools impact my content strategy?
Marketers focused on TikTok should adjust their content strategies in light of recent updates to the platform. The Creator Rewards Program encourages content that meets certain criteria and highlights:
- Originality – Provide a fresh and unique perspective on your content.
- Duration – Create content that encourages viewers to watch until the end.
- Search Value – Create content that addresses in-demand search terms and topics.
- Audience Engagement – Generate content that drives likes, comments, and shares.
Content creators and marketers should take advantage of these metrics by leveraging the Creator Search Insights tool. By focusing on trending searches and identifying gaps in your content, you can tailor your content to your users' interests and increase your visibility and monetization potential on the platform.
What criteria must creators meet to qualify for TikTok's Creator Rewards Program?
To take advantage of TikTok's monetization opportunities through the Creator Rewards Program, creators must meet the following eligibility criteria:
- Age – Must be 18 years or older.
- Followers – Requires at least 10,000 followers.
- Impressions – Must have received at least 100,000 impressions in the last 30 days.
- Account Status – You must be located in a region where the program is available and have an account in good standing.
These prerequisites reward active, influential, and engaged creators and encourage the creation of high-quality, engaging content on TikTok.
What resources does TikTok provide to creators to help them succeed on the platform outside of the Creator Rewards Program?
TikTok provides resources to help creators hone their craft and optimize their content. These resources include:
- An enhanced dashboard that provides detailed analytics, insights, and customization options allows creators to analyze their content's performance and potential rewards.
- Direct access to Creator Academy provides a wide range of educational materials, courses, and insights aimed at supporting creators of various experience levels.
- Improved in-app monetization module. It features a centralized hub where creators can manage all aspects of monetization, including revenue analysis and customized recommendations.
These tools enable creators to leverage their knowledge and data to create engaging content and maximize their earning potential on TikTok.
Featured image: newsroom.tiktok.com, March 2024.
