Variety has added more attendees to its Entertainment Marketing Summit. Among them is Sue Kroll, global head of marketing for Amazon MGM Studios. Jana Arbanas, vice chair and leader of Deloitte LLP's U.S. communications, media and entertainment practice. Molly Sims, founder of YSE Beauty, actress, podcast host, producer, and philanthropist. Tammy Henault, CMO of the National Basketball Association.
The summit will be held in Los Angeles on April 24th.
Kroll will participate in a fireside conversation with Cynthia Littleton, the magazine's co-editor-in-chief. variety, “Air,'' “Saltburn,'' and the Academy Award-winning film “American Fiction,'' she shares her vision for campaign strategy. She also starred in “Expats'', “Mr. & Mrs. Smith'' and “The Summer I Became Beautiful''.
Jana Arbanas, Deloitte LLP's vice chair and leader of the U.S. communications, media and entertainment sector, details the latest trends and insights from Deloitte's 18th annual Digital Media Trends Study. She will be interviewed by her colleague Andrew Wallenstein, President and Chief Media Analyst of Variety Intelligence Platform.
Sims will be participating in the “Brand Entrepreneurs Break Through” panel discussion, which also features Rachel Lindsay, host of The Ringer's “Higher Learning With Van Lathan.” “Morally Corrupt” Podcast on Spotify. Jemele Hill, host and creator of “Jemele Hill is Unbothered” and founder of the Unbothered Network. Patti Stanger, entrepreneur and host of “Patti Stanger: The Matchmaker.” Shannon Mattingly, head of strategic media partnerships at Instagram. Gigi Guerra, who is responsible for creative collaboration and influencer marketing at Target.
Mr. Hainaut will participate in a panel discussion, “Live Events in the Marketing Zeitgeist,” moderated by Jay Tucker, executive director of the UCLA Anderson School of Management Center for Media, Entertainment, and Sports. The panel discussion will include Tyler Bahl, SVP and Head of Activision Publishing Marketing.
Katherine Kailin Frederick, CMO of the Los Angeles Rams. and Russell Wager, vice president of marketing for Kia America.
Other new highlights include Dennis Ortiz, principal at Deloitte Consulting LLP, who will moderate the panel discussion “Digital Visionaries – All Platform Marketing.” This panel discussion will feature recently added panelists Brianna McElroy, Head of Worldwide Digital Marketing, Lionsgate; and Paul Suchman, CMO of Audacy.
“Variety is once again proud to bring together the best leaders in entertainment marketing,” said Dia Lawrence, Variety's Chief Operating Officer and Head of Marketing. “We are experts at convening communities through meaningful conversations, including how to thrive in the post-strike, post-peak TV world.”
Additional new speakers include Roxy Young, CMO of Reddit; Mainak Mazumdar, Chief Advertising Research and Analytics Officer, Fox Corporation. Karen Kovacs NBCUniversal Advertising & Partnerships Client President of her Partnerships and National Office. Marybeth Strobel, Vice President of Advertising, Warner Bros. Discovery; Becca Vodnoy, Disney Senior Vice President of Advertising Sales.
“These are exciting times for media and entertainment,” said Dennis Ortiz, principal and leader of advertising, publishing, social media and platforms at Deloitte. It promises to be at the center of many lively discussions.” Consulting LLP. “The industry as we know it is rapidly changing with the emergence of generative AI, social platforms that are uprooting audience engagement, the growth of the creator economy, and more. We understand and look forward to contributing our insights to the conversation.”
Deloitte is the presenting partner for this event. Samsung Ads, Amazon Ads, and Amazon Studios are official partners of this event. Audacy and AMC Networks are supporting partners.
