Gustavo Geraldes describes himself as a successful entrepreneur, an avid digital marketing enthusiast, and a passionate mentor. His experience in the digital advertising field, although less than 10 years, is rich, impressive and very diverse. DripX Media is his fifth company founded by Gerardes and is his way of turning his attention to more sustainable and predictable areas of digital marketing that address ongoing issues in the market.
Affiliate marketing involves individuals buying ads on advertising platforms like Google, Meta, TikTok, and Instagram to drive sales and receive commissions from referrals. Affiliate marketing, while profitable, often doesn't provide a steady, consistent cash flow, according to Gustavo.
“With affiliate marketing, you don't have a lot of control. People can go from making seven figures in a month to making nothing at all. That's because affiliate marketing gives advertisers and ad accounts complete control. For example, advertisers may reduce their budgets at any time or change their terms that suddenly limit your earning potential as an affiliate. If one of your advertising accounts is closed. Affiliate marketing can lead to weeks or months of no income and ultimately the opportunity to build long-term, sustainable wealth. It's a risk, high reward game. I like predictable and sustainable income, and DripX Media is my way to achieve this goal,” explains Gustavo.
Many people drawn to the world of affiliate marketing are entrepreneurs and solopreneurs who work alone or with small teams. Gerardes said successful people have strong media buying skills, are good at customer acquisition, and generate significant cash flow. Affiliate marketers are particularly good at attracting customers because they only get paid if they reach their goals, and many large companies take advantage of this. However, working on a commission basis means they can never build their own empire, and affiliate marketers are deprived of the opportunity to experience important liquidity events such as the sale of a company.
Gerardes was born in Portugal and raised in Australia. He left Melbourne in his 2010 year and traveled around the world for over three years. The young entrepreneur then decided to find a more permanent residence in the United States. It took Mr. Gerardes five years of wrong partnerships and poorly chosen business ventures before he began to see success. This success came from focusing his efforts on digital advertising and eventually discovering different ways to make money online. After gaining recognition within the industry and winning several awards, Gerardes moved away from focusing on high cash flow online advertising campaigns and began working on building a company that sells.
Through this effort, Gerardes co-founded Ambrose Health, a preventive care provider that provides genetic testing to combat some of America's deadliest diseases, including cancer and heart disease. Gustavo's expertise helped Ambrose reach hundreds of thousands of customers and allowed him to generate $14 million in revenue from an average of $10 million per month. When Gerardes' efforts and knowledge finally began to pay off, one of his vendors, becoming increasingly greedy, endangered Gerardes' business through illegal activities. As the company's founder, Gerardes ran into legal troubles that temporarily tarnished his name and derailed his progress.
Good things never come easily. Gerardes encountered quite a few hurdles along the way. “Wrong businesses, greedy business partners, and even legal issues all taught me what to watch out for. I learned my lessons, and I made my mark in the industry again. Ready to leave. DripX Media is my way of growing brands into household names through omnichannel direct response advertising. Our mission is to partner with funded direct-to-consumer companies to deliver super DripX is about driving growth and increasing customer lifetime value. DripX focuses on building systems and cultivating customer connections to ensure longevity, predictability, and stable cash flow. I'm excited to leverage my digital advertising expertise to realize my vision and build a high-value company,” said Gerardes.
Amalesh Das is a freelancer content writer.
