monopoly go, This multiplayer mobile board game was released on April 11, 2023. It has since grossed over $2 billion and been downloaded over 100 million times, making it one of the most popular digital games on the planet. But to get to this point, Scopely, the studio behind the hit game, spent nearly $500 million on marketing alone. That's more than Sony has spent on some of its biggest games, including: spiderman 2 and The Last of Us Part II.
you may not realize monopoly goreleased last year, famous classic board games, but it's very likely that someone you know is playing it, perhaps a parent, uncle, sister, etc. After all, this game is extremely popular and has over 10 million players every day. According to a recent post on Scopely, made $1 billion in just three months. But such success doesn't come cheap or easy.
In recent articles, game file (as discovered) game spot)from before Kotaku EIC Stephen Totilo and Eric Wood, Scopely's senior vice president of publishing, confirmed that the company spent about $500 million (but less) on marketing and user acquisition alone. According to Scopely, this doesn't even take into account the money he spent developing the game, which took him seven years.
In comparison, Poorly edited court documents It became clear from 2023 The Last of Us Part II The development cost approximately $220 million, Horizon Forbidden West The cost is approximately $212 million.we also know via Files hacked and publicly leaked Insomniac's open world masterpiece spiderman 2, which went over budget and cost approximately $300 million to develop. Other than Sony games, monopoly go's marketing budget exceeds even other large releases. For example, the total reported budget is cyberpunk 2077 Then that DLC (which also includes marketing costs) is released. $440 millionprobably less than that, or that much monopoly gostudio was spent solely on advertising and user requests.
It's a reminder that creating mobile games isn't easy or cheap. Many major video game publishers have attempted to make the leap from console games to mobile games, but with little success. The reason for this is not only because it is very expensive to play in this field.
According to G.American FileAccording to an interview in Masu. The house that comes out on top.
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