National Payments Corporation of India (NPCI) is looking for a digital marketing agency and has published a request for proposal (RFP) document. According to an RFQ accessed by Storyboard18, the onboard agency will help NPCI define, plan and execute digital marketing strategies for all products, with a particular focus on his UPI awareness and RuPay. Strengthen your brand's digital presence through various communication channels.
This includes defining, planning, and executing a comprehensive marketing strategy through various channels, including digital marketing, social media marketing, integrated campaigns, and promotional activities with offers and discounts. Well-informed sources say agencies such as Schbang and Gozoop are participating in the pitch.
The contract period is one year plus two years starting in May 2024, and will be reviewed every year.
The winning bidder's scope of work will include social media planning, influencer marketing, planning and implementation of strategic campaigns using festivals and trending days, digital outreach programs and events, and advising NPCI on related content trends. This includes marketing efforts and promotion of joint marketing. Co-brand campaigns with B2B partners (fintechs, banks, app partners, etc.), educate users on the safe use of UPI, and create internal communications and branding assets based on the “NPCI Way” philosophy.
The agency will also collaborate and collaborate with other agencies under the influence of NPCI, including digital, media, research, events, analytics, CRM, chatbot agencies and the process of developing integrated marketing campaigns. It is also required.
Onboarded digital marketing agency evaluation KPIs include achieving 10-20 percent month-over-month organic follower growth across platforms, and 10 percent monthly organic engagement rate (likes, likes, and likes) across platforms. shares, video views, and impressions). , clicks, and joint efforts should double the search volume for NPCI and its branded websites.
The National Payments Corporation of India (NPCI) is the umbrella organization for operating the retail payment system in India and was established under the provisions of the Payments and Settlements Act under the initiative of the Reserve Bank of India (RBI) and the Indian Banks Association (IBA). I did. Systems Law, 2007.
