Born in the twilight of Silicon Valley's golden age, open banking has now grown into one of the most profound ideas in fintech, poised to take 2024 by storm.
The union of fintech providers and affiliate marketing was arguably the biggest love story of 2023, at least in our world.
Buy now, pay later Gradual growth in the affiliate field Offers linked to cards will increase significantly pique consumer interest.
But there's a new kid on the block. Open banking has been gaining traction in the UK, Europe and Australia over the past few years, but its arrival in the US market towards the end of 2023 could be a real game-changer.
There is a tremendous opportunity for brands, and consumers are already starting to jump on board. So what is this new channel? Is it worth investing in?
cathedral and bazaar
Initially, the idea of open banking evolved from the open innovation movement.
Led by theorist and adjunct professor Henry Chesbrough, the movement began in the early '00s and promoted a more liberal and collaborative approach to data and technology.
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