App analytics company Sensor Tower has acquired rival Data.ai to create a powerhouse that can dominate the space and provide industry-standard solutions in marketing intelligence.
As part of the acquisition, both companies will remain standalone products for now, with no additional changes planned that will impact customers.
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However, Sensor Tower added that it will lay off several employees from Data.ai's team as part of the deal.
Oliver Yeh, CEO of Sensor Tower, said: “Beyond the platform infrastructure and customer integration, Sensor Tower's leadership team will remain in place and manage the combined company.
“As we integrate Sensor Tower and data.ai, we are looking to actively hire new team members. This merger will also require us to optimize our team structure. We are committed to providing support and resources to our colleagues.”
He added: “Today, we celebrate the beginning of a new and exciting chapter not only for Sensor Tower, but also for the digital marketing and mobile app intelligence industry.”
This is a steady increase in the amount of time consumers spend interacting, playing, watching, and shopping across digital channels, leading to increased activity and user acquisition on platforms like Google, Meta, TikTok, Instagram, and Snap. This is because large amounts of investment are being made in maintenance. , monetization.
Ted Krantz, CEO of Data.ai, added: “Since 2010, data.ai has helped some of the best brands and publishers around the world optimize mobile performance. This results in more insights across the board and ultimately allows clients to derive more value.
“As we integrate Sensor Tower and data.ai, we are looking to actively hire new team members. This merger will also require us to optimize our team structure. We are committed to providing support and resources to our colleagues.”
