Email marketing is one of the most reliable sources for converting real leads into customers. Cold email marketing exists in a $1 billion+ market and every SaaS or business needs to send cold emails to prospective customers.
The question here is where to get the data from. Usually, we use tools like Apollo.io to download leads as per our requirements, but the problem is that only 60% out of 100 leads are valid. That means the email address you provide. be. Of that 60%, there are 10% where the user has left the country or is on vacation.
I know I can't track these two, but the first is to make sure the downloaded leads are accurate and don't cause bounces or email delivery issues. Another platform we can use is Rocket Reach. Rocket Reach has around 80% of its data valid and tends to provide better quality leads, but the problem is cost, and it's much more expensive than Apollo.io.
Therefore, you should verify the email addresses you collect or are collecting from sources such as early sign-ups or free offers.So you can use it like this MX Validator This tool helps you to check your email records, check various parameters, and check whether an email address is a retired email address or not.
The best part about this tool is that it's API-first, so you can use it with your favorite languages like Python, Node JS, and Java. It allows for flexible use in software and business.
There are other tools if you prefer to check manually, such as Userbouncer and Clearout. They tend to use it primarily from the web-based interface it provides and it is on a credit-based system.
Using tools like this, you can ensure that the email you're sending is valid and won't impact your mailbox. If it does, your emails will start being classified as SPAM.
Let us know what you think in the comments section below. I would be happy to answer and help.
