All marketing professionals eat, breathe, and live on social media. Social media marketing has emerged as a marketing platform of its own. Success in social media marketing requires the right knowledge, skills, training, and the right social media marketing tools.
Good social media marketing can change the face and popularity of your brand. The role and responsibilities of social media marketers have changed dramatically. By using certain powerful social media marketing tools, you can create new and valuable content to attract and engage your audience.
The best social media marketing tools help social media marketers create, schedule, monitor, and analyze content while engaging with their target audience and monitoring their responses. These tools are highly relevant and can be used across multiple platforms such as Facebook, Twitter (X), and Instagram, allowing for more comprehensive outreach.
Tools used for social media marketing can be divided into five main categories:
social marketing schedule tool
Scheduling tools eliminate the need to switch between platforms and networks, saving you time and effort. Schedule social media tools share the same content across multiple networks and platforms at the same time. It also helps you create, curate, organize, schedule, and queue your posts using a dynamic calendar. These help you keep track of all your messages across your profiles and networks. It also helps you create filters by assigning a member of your team to review posts before posting them on social media. This ensures quality and accountability.
1. Social media analysis tools
These tools help you analyze your performance across all social media platforms, networks, and profiles in one place. This allows you to monitor and measure the effectiveness of your social campaigns. It also helps you determine which messages resonate with your audience and those of your competitors. Analytics tools can also help you monitor and track your team's performance.
2. Social media engagement tools
These tools form the basis of brand responsiveness, visibility, and efficiency in your social media marketing strategy. All messages from your profile and network can be combined into one inbox. You'll also be notified if there's a noticeable change in your profile or the number of responses on your network. You can also assign the right team member to handle a particular issue, making your company function more smoothly.
3. Social media listening tools
These social media marketing tools help you analyze and act on the responses you collect from your monitoring with advanced features that save you time and effort. Social media listening tools can help you gauge consumer sentiment and response to a particular campaign. They help social media marketers collate campaign data across platforms and networks and create concise reports for their clients. It also helps you identify consumer trends and gaps in your marketing strategy to bridge and expand business opportunities.
4. Social media monitoring tools
Social media monitoring tools can help you determine the reasoning behind your marketing strategy and why changes need to be made (and if so). These allow you to collate data from across the platform and see it at a glance. Monitoring tools help you dig deeper into customer sentiment and understand your audience better. These tools allow you to make the necessary changes to maximize the effectiveness of your marketing strategy.
Here are 10 social media marketing tools.
1. Roomly
Loomly is popular among social media marketers because it is a valuable time-saving tool. A social media schedule management tool. Initially, Loomly only offered a social media calendar focused on discovering, creating, organizing, and managing content. In partnership with Buffer, scheduling and publishing features have been added. It also provides users with suggestions on the latest trends, upcoming holiday posts, lead generation, post curation, and more.
2. Social Pilot
SocialPilot is one of the best marketing tools to proactively plan, create, schedule, and publish social media posts. This allows you to automate and manage multiple platforms. SocialPilot allows you to schedule bulk posts (up to 500 posts and images) with images. One popular feature is the editorial calendar, where users can review posts, drag them to a date, and reshuffle them if needed. You can collate data from multiple platforms and create reports for your clients. SocialPilot is a social media tool that helps you monitor and improve your team's performance.
3. Up content
UpContent is an amazing platform that is a content curation social media marketing tool. It reduces content search time by 65% and is a very popular tool. Discover and serve fresh material by integrating data from multiple social media platforms. Access to Shutterstock images is provided, which users can combine with customized articles using his UpContent. The platform curates over 1.5 million articles and posts for its clients each month.
4. Curata
Curata is a content curation tool that constantly updates content discovery according to user preferences. Curata is a browser plugin that allows you to stay in touch with team members, receive suggestions, and curate new content while surfing the Internet. This tool for social media marketing allows you to find and share relevant content, send it as an email, or publish a blog on a topic of your choice. Curata offers her SEO and image suggestions. You can also review and edit content before sharing or publishing it.
5. Brand watches
Brandwatch is a social media tool for data analysis. Provides social listening, sentiment analysis and reporting, and AI-powered insights into your customers and audiences. This is an invaluable tool when users work with brands and do all their marketing. It helps you find micro-influencers in your core target areas, find relevant data, and create visual data reports while using various filters.
6. Mention
Mention is a data analysis tool that finds relevant influencers for your brand, analyzes their marketing strategies, and understands your competitors' marketing strategies. One of the most popular features is the keyword alert system. You can set and monitor keywords in real time. The keyword alert feature notifies you every time a keyword you set appears in a search. Users can access all brand searches and keyword mentions online, and generate and submit analytical reports daily.
7. Tap influence
TapInfluence is an analytical social media marketing tool with real-time dashboards. Using the dashboard, TapInfluence allows you to invite influencers to collaborate on your marketing projects, track their work, and see their progress. It helps you analyze influencer selection, market reach, engagement rate, brand affiliation, revenue generation, and more. It also has advanced features like search for influencer-driven marketing campaigns and content scheduling. Analytics capabilities help you compare your brand's performance against industry standards, giving you an edge over your competitors.
8. Buzz Sumo
Buzzsumo is popular for its features such as content discovery, curation, and performance analysis. Influencer marketing capabilities are also becoming more prevalent. Buzzsume supports you through influencer marketing, from selecting and contacting influencers to curating and publishing content. Share influencer-generated data with your team and help get reviews about your material and the influencers themselves.
9.Lumen 5
Lumen5 is a social media marketing tool for design. It helps you create short video formats very easily and quickly. Lumen5 can convert your content into text videos with customized fonts, colors, and styles based on your brand. Easily drag and drop an extensive library of GIFs, videos, photos, music, and short videos to add to your videos.
10. Kamba
Canva is the most popular free social marketing tool for image creation and editing used by design professionals. It's easy to use and has a huge library of ready-to-use icons and photos for templates and social media posts. Canva Pro helps marketing teams create brand kits to maintain a consistent visual tone across all platforms. You can also add great animations and videos to your posts.
