CelcomDigi has rolled out a new moving in-app campaign on Grab. The campaign will feature his CelcomDigi logo prominently displayed on the vehicle icon throughout the user's journey, from the booking stage to the arrival and return of the vehicle.
Consumers are now spending more and more time on their smartphones, from shopping and watching videos to booking and waiting for rides.
Through this strategic integration with Grab, CelcomDigi has capitalized on the opportunity to capture consumers' attention while they are focused on their phones and anticipating their ride, the company said in a statement.
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The campaign ensures continuous visibility of the CelcomDigi brand throughout the customer journey, fostering curiosity and keeping users top of mind, even during intercity taxi rides. .
In addition, CelcomDigi ads appear at the bottom of the screen and on Grab's homepage, encouraging users to upgrade to enjoy the telco's network with confidence.
Grab has established its dominance in the market as it works well with the most extensive ride-hailing network in Malaysia.
CelcomDigi said it is committed to connecting more Malaysians with the country's widest and fastest 4G/5G network.
This made Grab the perfect platform for CelcomDigi to consistently build its presence and brand awareness, especially among Grab users, through consistent branding.
CelcomDigi was the first telco in Southeast Asia to run this campaign from January 31 to March 13, 2024.
“CelcomDigi’s recent acquisition of Grab Maps is a great example of how we want to strengthen our brand in innovative ways and strengthen our connection with our target audience.” said Chan Mei Lin.
Marketing Services, CelcomDigi. “We look forward to working with OMD to generate more original ideas that can push the boundaries as we continue to expand our reach and presence in Malaysia.”
“We are proud to launch this first-to-market initiative with CelcomDigi to effectively convey our collective strength as the widest and fastest network in Malaysia. It is innovative, bold and exciting in its branding approach. So far, curiosity has been growing ever since the logo appeared on Grab,” added Mayank Bhatnagar, Managing Director of OMD Malaysia. Ta.
The agency was appointed last year to run CelcomDigi's media operations for three years.
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