VW says there's no market for ID.Buzz campervans

Rumors of production delays due to excessive weight are nothing to worry about if no one wants to buy it.

For Volkswagen ID. Buzz debuted in 2022, and the buzz for the pop-top camper model almost debuted with it. Why not? Camping adventures and classic VW buses go together like peanut butter and chocolate, but a modern take on the formula is probably years away, if ever. That is, at least within ID. Buzz California camper sold directly by Volkswagen.

This issue is not a development issue as reported last year.according to car, VW executives say they don't see enough demand to justify the construction costs at this point. Quoting Volkswagen's head of sales and marketing, Lars Klaus, the new model is expected to face some typical development challenges. But also, buyers aren't ready to commit to an electric camper.

“I would say we always start from the market, but if you look closely at the market numbers and our customers, from our point of view there is still a need for this type of vehicle, a BEV-powered motorhome. It turns out they haven't,'' Kraus said. car.

He also said demand is expected to increase by the end of the decade, and VW is targeting that time for the potential ID. Buzz California launch. Meanwhile, there is also the Volkswagen California, based on the T7 Multivan, which is scheduled to be launched on the European market this year. It debuted last August as a production-ready prototype, bringing the iconic California moniker and pop-top roof to its plug-in hybrid platform.

Carsten Intra, CEO of VW Commercial Vehicles, believes this is a stepping stone into electric motorhomes, and therefore expects its sales to be monitored very closely. It's natural to think that if buyers don't respond to the large PHEV California, the small EV California may be completely discontinued. Only time will tell on this point.

The irony is that the VW T7 California will not be sold in North America, despite being named after a US state. For ID (or for ID). The journey may begin when “Buzz California” is live-streamed. It is based on the long-wheelbase model, which is the only version offered to US buyers.

Gallery: US-Spec 2024 Volkswagen ID. Buzz LWB

read more