To find the best Mailchimp alternatives in 2024, Forbes Advisor looked at dozens of options across thousands of data points. Our team evaluated each software on its feature set, ease of use, customer reviews, price, customer support, and availability of A/B split testing and automation. We selected our top contenders based on a 5-point rating system.
Pricing (15%)
This category takes into account the availability of a free trial or free version, the starting price, and the maximum price. The scoring takes into account the affordability and flexibility of the pricing plans, allowing users to find the option that best suits their budget.
Common features (40%)
This section evaluates the software's available features, such as unlimited emails, image library, social media integration, marketing automation, A/B testing, etc. The scoring takes into account the comprehensiveness and effectiveness of these features and how they meet the diverse needs of users.
Third-party evaluation (10%)
In this category, we look at the software's ratings on Trustpilot, G2, and Capterra. A score of 3.5 or higher on each platform indicates a good overall user experience and satisfaction. The scores are a measure of the software's trustworthiness and reputation in the market.
Expert Score (35%)
This section rates software based on expert opinion, taking into account factors such as superior features, level of detail provided, value for money, popularity, ease of use, etc. The scoring takes into account the overall rating of the software by industry experts and how well it meets the needs of users.
