Glasgow-based digital marketing agency GRA has embarked on an ambitious international expansion phase after securing a series of major contracts from new entrants in the dynamic US technology sector.
Although Scotland remains the dominant market for full-service agencies, the expansion into the US market and associated improved reputation presents significant new opportunities for GRA as part of its long-term strategy to take on the business of larger brands. It will open.
The new contract will likely increase turnover even further. Turnover has already increased by 75% this year, and the company could add five people to its headcount within six months to a year as the workload increases.
GRA – started in 1986 as Guy Robertson Advertising – now the daughter of its eponymous founder; gemma robertson.
She said: “Scotland is truly our home, but we recognize that there are more opportunities in the United States simply because there is a more entrepreneurial culture here.
“Brands out there aren't afraid to try things and experiment, and that's exactly our philosophy too. Test, learn, optimize is one of the best approaches, so When you find a client with your values, you feel a match made in heaven and a relationship destined to flourish.
“For our part, we have proven that we have an attractive proposition despite being based in the UK. We have the flexibility and agility to respond in ways that we can.”
Winning new contracts includes:
- Philanthropi is an innovative technology company based in Philadelphia that better connects nonprofits with businesses and individuals looking to sustain their philanthropic goals. GRA will engage in a rebrand to The Purpose App following recent acquisitions.
- StayTrack is an analytics platform based in San Francisco and the UK that provides trusted vacation rental data that helps real estate investors make informed decisions. GRA has already launched sister company Property Market Intel in the UK and is planning a paid multi-channel social media campaign as part of its US launch to build awareness and grow its user base .
- Headquartered in the UK with offices in New York, ProceMX implements mission-critical applications for major customers in comprehensive geospatial work and operations management. GRA can help with brand development and new websites.
GRA is also currently partnering with Entrepreneurs Management Group, a fourth US company based in California, to provide capital, relationship networks and knowledge to support global entrepreneurs.
Over the past three years, this digital marketing agency has increased sales by approximately 250% and profits by approximately 50%. Specializing in website design and construction, branding, social media, and search engine optimization, we have grown our client base across sectors such as food manufacturing, hospitality, tourism, construction, storage, real estate, and finance.
GRA's customers currently include Coatbridge-based Scottish confectionery manufacturer Leeds, timber specialist Fleming and Glasgow's independent school Glasgow High School.
Mr Robertson added: “While expanding in the US is an important new opening for us, we remain focused on becoming a major player in the Scottish advertising industry.
“I believe we are the only agency offering the same range of high quality services to businesses with annual turnover of between £500,000 and £50m. , the agility to adapt to our clients and the skills of a team twice our size.”
