Digital marketing spending market size expected to grow by $353.53 billion from 2024 to 2028, driven by changing consumer behavior towards online shopping – Technavio

new york, March 27, 2024 /PRNewswire/ — The global digital marketing spending market size is 353.53 billion USD From 2024 to 2028, According to Technavio. The market is estimated to grow at a CAGR of 8.8% during the forecast period. The digital marketing spending market is surging due to internet penetration, smartphone usage, and shift to online shopping due to lifestyle changes. E-commerce platforms are thriving, offering secure digital payments and a huge selection of products. Real-time measurement tools, CRM software, and AI technology are important investments for businesses that engage with consumers through digital channels such as SMS, social media, and search ads. Media and entertainment companies and his BFSI industry are leveraging digital platforms for brand awareness and customer experience. The funding round will fuel the growth of digital marketing services such as Jixie, Picklejar, FanVivo and LS Digital, providing short video content and AI technology for business transparency and customer engagement.

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Segment overview

This Digital Marketing Spending Market report covers the following categories: Application (Mobile Devices, Desktop) Type (Search Advertising, Display Advertising, Social Media, Email Marketing, Others) Region (APAC, North America, Europe, south america, middle east and Africa)

Market segmentation by application

In the evolving digital marketing spending market, mobile phones are surpassing desktops due to increased reach, cost-effectiveness, and the popularity of cross-device advertising. Major digital technologies such as TikTok and social media platforms are driving this change. Large companies in sectors such as BFSI, media and entertainment, and commerce have invested heavily in digital channels such as social media advertising, search advertising, video advertising, and digital marketing services from companies such as Google, LS Digital, FanVivo, and UnFoldMart. I am. However, this transition comes with challenges such as phishing and social engineering attacks. Traditional marketing methods are being replaced by data-driven strategies using AI and CRM software. On-premises deployment and real-time measurement are essential for effective digital marketing. SMS and MMS are also important components of this market. Smartphones are the new advertising display, offering real-time connectivity and targeting capabilities. Jixie, Picklejar, and Atmosly are also notable players in this dynamic market.

geography overview

of Asia Pacific The (APAC) region is contributing significantly to the global digital marketing spending market due to social media usage, online connectivity, and growing consumer base. With the growing landscape of developed and emerging markets, APAC offers many opportunities for digital marketers. Data-driven strategies, AI technology, and digital marketing services from companies like Jixie, Picklejar, FanVivo, and LS Digital are shaping the future of marketing. Search advertising, social media advertising, video advertising, and e-commerce advertising are areas of focus. Brands are investing in AI technology to increase customer engagement and brand awareness. Streaming/CTV, short video content, and business transparency are also important elements of digital marketing. Funding rounds, digital presence, and customer experience are essential for businesses looking to connect and build relationships with their audiences. Companies like Dataxu, Meet Group, UnFoldMart, Atmosly, Procter & more gambling leverages AI technology in various industries, including automotive and BFSI, to enhance customer experience and sales through interactive consumer websites, email marketing, online/display advertising, blogging and podcasting, and more.

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• The digital marketing industry has experienced significant growth due to the proliferation of software such as Sprout, Loomly, and Audiense. This trend is being driven by emerging economies and regions with low online penetration. Since more than half of the world owns a smartphone and accesses the internet primarily through their mobile devices, digital marketing offers greater reach, cost effectiveness, and real-time measurement. Key sectors such as BFSI and Media & Entertainment are increasing their marketing budgets for digital channels such as social media, search advertising, video advertising, etc.
• The digital marketing spending market is surging in the education, communications, media, and entertainment sectors. Telecom's advanced internet technologies such as 4G/5G technology and high-speed broadband will drive this growth. User preferences have shifted to digital advertising on smartphones, enabling services such as text messaging, free calls, and video calls. Media companies are investing heavily in the production and distribution of digital content through streaming platforms.Major players include Procter and gambling, AI, Automotive, BFSI, Healthcare. Emerging digital channels such as mobile marketing, social media, and online video marketing are dominating strategies. While consumer preferences and new channels are driving spending, security concerns remain.

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research analysis

Market research overview

In the dynamic business world, the digital marketing spending market plays a vital role. Marketers are investing heavily in digital technology to effectively reach and engage with consumers. This market includes various components such as search engine marketing, social media marketing, content marketing, email marketing, and mobile marketing. These tactics allow businesses to target specific users, measure results, and optimize strategies in real time. Additionally, new trends such as artificial intelligence, machine learning, and voice search are reshaping the digital marketing landscape. As technology advances, marketers must adapt to stay competitive and maximize return on investment. The digital marketing spending market is an evolving ecosystem that requires continuous innovation and strategic planning.

table of contents:

1.executive summary
2 Market scenery
3 Determining market size
4 Past market size
5 Five Forces Analysis
6 Market segmentation

• application
• type
• search ads
• display advertising
• Social media
• email marketing
• others
• geography
• Asia Pacific
• North America
• Europe
• south america
• middle east and africa

7 Customer situation
8 Geographic Landscape
9 drivers, challenges and trends
10 Company scenery
11 Company analysis
12 Appendix

About Technavio

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Source Technavio