Bringing you Campaign's breakfast briefing: games, content, brand loyalty and more.
This event will feature key insights shaping the gaming industry, relevant trends, and networking opportunities.
Industry experts come together to discuss the evolving world of marketing, loyalty strategies, and gaming, including topics such as innovative campaigns, rich influencer partnerships, immersive gaming experiences, and omnichannel sponsored content. Masu.
The event begins with a networking breakfast that provides an opportunity to connect with a diverse range of creative professionals, brands, and agencies.
One insightful keynote and two panels from industry experts followed, including how brands can enrich their media plans by integrating advertising within gaming environments and building loyalty strategies. I did.
Join us on Friday, April 19, 2024 at 8am at Taj Jumeirah Lakes Towers, Dubai.
Event schedule
08:00am: Registration and breakfast
9am: Welcome speech by Nadeem Quraishi, Publisher of Campaign Middle East.
9:05am: Chair's opening remarks by Campaign Middle East Editor-in-Chief Justin Harper
9:10am: Keynote – Connecting with consumers through content
As we shake up the content game, speakers explore examples of how brands can leverage positive provocation and the latest innovations to better connect with consumers. A deep dive into the brand thinking behind his three campaigns for Mentos. Speakers will demonstrate how brands can consistently exceed consumer expectations through rich influencer partnerships, immersive gaming experiences, and omnichannel sponsored content.
vikrant shetty GroupM MENA Content Head
Bernat Covela Vidiera Perfetti Van Melle MENA Marketing Manager
9:30am: Panel 1: Are you paying attention?
Everyone is paying attention to the game.
With over 3 billion gamers around the world addicted to virtual environments and a market predicted to be worth $320 billion by 2026, advertisers are set to leverage gaming as a media channel. I'm getting more and more interested. However, the gaming world is complex, and marketers must navigate numerous ad formats, contrasting environments, tight-knit communities, and creative decisions to best achieve their marketing goals.
This panel discussion details the various entry points into the gaming space, from live streaming to rewarded video to unique in-game environments, and how each can be used to expand your media plan. Learn from leading brands about the opportunities to enhance your media plan by integrating advertising within your gaming environment. And from Twitch, learn the latest about the incredible visibility and attention gaming can bring to your brand, and advice for advertisers on how to do it right. We vet suitability and ensure seamless integration.
Speaker:
Moderator: alex jennadentsu MENA Strategy & Product Manager
Ahmad Chatila Director of Brand and Communications, Hanger Station
Omar Qaterji Media and Digital Lead, Ferrero
Camilla Gutteridge Senior Sales Account Executive – Amazon Advertising, Gaming Lead
10:00: Q&A
10:05am: Panel 2 – Connecting Deeper: Improving Loyalty in the Digital Age
In an era where consumer attention spans are shorter than ever and loyalty is up for grabs, how do brands cut through the noise and foster true, long-term connections? In this panel, we explore loyalty strategies We focus on the evolving landscape of gamification and address how gamification acts as a complementary tool to enhance customer engagement and promote brand loyalty. Experts explore the essence of what truly drives customer loyalty today, going beyond traditional rewards and building real relationships and community among users. Join our panel to explore how you can foster deeper connections with your audience and make your brand relevant and memorable in the competitive digital marketplace.
10:35am: Q&A
10:40am: Closing comments from Campaign Middle East Editor-in-Chief Justin Harper
10:45am: Networking session
Click here for event details
