The integration of Artificial Intelligence (AI) in marketing has become a game changer for businesses of all sizes. AI marketing tools are no longer a luxury but a necessity, driving efficiency and effectiveness in various marketing strategies. Here’s a more detailed look at how AI tools are reshaping the marketing landscape:
If you’re a blogger, an e-commerce entrepreneur, or an affiliate marketer, taking advantage of AI-powered marketing tools should be a part of your business game plan. With it, you can run and put together an effective marketing strategy that would allow you to hit your goals faster.
What is an AI Marketing Tool?
An AI marketing tool is a software or platform that uses artificial intelligence technology to create automated decisions. These decisions are based on collected data that’s analyzed and interpreted together with the market trend. The goal is to develop a marketing strategy that anticipates the buyer’s next move.
All of this is done in real time without the intervention of an actual human. It’s this capacity to make automated decisions at lighting speed that makes AI marketing tools for business so formidable.
Best AI Marketing Tools You Should Be Using Today
Top
ai marketing tools
2024
Price (Monthly): $79 for Individual / $149 for Team / $199 for Pro / $399 for Enterprise
Best Features:
- Discussion Volume Chart
- Data Exporting
- Sentiment Scoring
- Social Measurement
For any business, reputation is everything. With Brand24’s powerful AI social media monitoring tool, brands can keep track of positive and negative feedback about the company in real time. It analyzes conversations about the brand, products, and competitors all over the web.
Aside from monitoring brand reputation, it also lets you assess marketing campaigns and address issues that may come up before it gets out of hand.
Price (Monthly): Free plan / $25 for Starter / $65 for Business / Custom Pricing for BrevoPlus
Best Features:
- Reporting and Analytics
- Segmentation
- Chat
- CRM
Brevo, formerly known as Sendinblue, helps businesses cultivate lasting relationships and drive conversions through sophisticated multi-channel campaigns and marketing automation. This platform excels in connecting businesses with their audience through direct channels like email, SMS, and WhatsApp, ensuring messages land straight in the customer’s inbox or pocket.
What sets Brevo apart is its intuitive design capabilities, allowing users to create professional-quality email campaigns in minutes without any need for advanced design skills, thanks to its built-in AI capabilities. This is complemented by a rich template library, making it easier than ever to engage customers and prospects alike.
Brevo’s AI assistant enhances marketing efforts by integrating with the campaign creation tool for inspiring subject lines, the Drag & Drop Editor for engaging email designs, and Conversations for efficient collaboration and reply generation. This AI integration aids in capturing recipient attention, encouraging action, and streamlining team communication.
At the core of Brevo’s offering is its powerful AI automation capabilities, which empower businesses to stay close to their customers with timely messages tailored to various customer journey stages, from welcome series to abandoned cart emails. This automation extends across channels, allowing seamless campaign execution driven by personalized messaging.
Price: $29 for Starter / $59 for Growth / $499 for TIDIO+ / Free plan available
Best Features:
- Ticketing
- Automated Assignments
- Live Agent Panel
- Lyro Chatbot
- eCommerce Integration (Shopify, Wix, BigCommerce, WooCommerce, Magento, Squarespace)
TIDIO AI equips your business with advanced AI features to improve customer service and boost sales. Its best selling point is that it’s designed to make premium AI features affordable, allowing you to enhance your support without the extra costs. With TIDIO AI, you can automate up to 70% of customer inquiries through the Lyro AI chatbot, offering personalized support similar to human interaction.
The platform’s FAQ Wizard and Reply Assistant streamline customer support, ensuring responses are both efficient and on-brand. Smart Views and Tracker provide valuable insights into customer satisfaction, helping you prioritize requests and improve communication. Additionally, the Conversion Booster feature is engineered to increase sales by encouraging conversions through user behavior analysis.
For businesses aiming to enhance customer satisfaction while boosting sales through AI-driven solutions, TIDIO AI offers a comprehensive suite of tools that are both innovative and accessible.
Price (Monthly): 7-day Free Trial / £11 for Solo /£24 for Pro / £55 for Agency
Best Features:
- AI Caption Writing (on-brand)
- AI Idea Brainstorming
- Post Scheduling
- Auto-Suggested Hashtags
- Hashtag Search & Manager
Flick AI Social Media Assistant is a powerful marketing tool designed to streamline the brainstorming, writing, and planning process for social media content. By offering a 7-day free trial, users can experience a new way of creating engaging and on-brand content with ease.
This AI-driven platform serves as a dynamic ally, offering AI Idea Brainstorming for distinct content concepts, AI Caption Writing for creating custom captions, and transforming lengthy content into digestible pieces for sharing. It excels in Post Scheduling, facilitating the arrangement and timing of posts with a simple click. With features like Auto-Suggested Hashtags and a Hashtag Search & Manager, it further aids in effective content management and visibility enhancement.
Built specifically for social media, this tool offers 24/7 support and an easy setup process. Flick AI Social Media Assistant is trusted by over 100,000 content creators, brands, and marketers, helping them save time, improve results, and enhance their social media presence.
Price (Monthly): $40 for Starter (20,000 words) / $82 for Boss Mode (50,000 words)
Best Features:
- Content Generation
- Tone of Voice Settings
- Machine Learning
- Plagiarism Checker
- Customizable Templates
Once known as Conversion.ai, Jasper is an advanced AI marketing tool intended to create high-quality ad copy, emails, landing pages, articles, or social media posts. This tool uses the GPT3-model developed by OpenAI to write human-sounding text. It also has built-in templates for AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework. All you need to do is add your brand name or product, and it will generate the copy for you.
E-commerce shops can also produce product descriptions using this powerful AI. It can generate Amazon product bullet points or descriptions as well as write titles and meta descriptions at a click of a button.
Price (Monthly): All plans come with a 5-day free trial
- Creator Plan: $29
- Social Pro Plan: $69
- Enterprise Plan: Starting from $89
- Agency Plan: Starting from $129
Best Features:
- Collaborate, Plan & Post
- Monthly Calendar Generator
- Carousel Maker
- Captivating Content Generation
- Trending Audios
Rapidely is an advanced tool hinging on the powerful GPT-4 technology, which aims to revolutionize social media content creation. Conceived by two tech enthusiasts who understood the need for efficiency and automation, Rapidely caters to entrepreneurs and social media professionals looking to streamline their content generation process.
With key features such as the ability to manage multiple accounts, collaborate with teams, and maintain a seamless workflow, Rapidely significantly enhances the social media management experience. The platform also offers a Monthly Calendar Generator, creating engaging and customized posts effortlessly. Additionally, the Carousel Maker allows users to create on-brand carousels quickly, aiming to improve social media engagement.
One of the standout features is the Captivating Content function, which crafts compelling captions using advanced AI tools tailored to your brand voice. Moreover, the platform also provides the latest sound trends for Reels, allowing users to stay relevant and on top of the game.
Price (Monthly): starting from $30
Best Features:
- AI Video Generator: Convert text to video in minutes.
- Photo-realistic AI Avatars: Custom-made avatars that fit your brand.
- Time and Cost Efficiency: Reduce video production time and costs by up to 80%.
- PPT to AI Video Conversion: Automatically create content from a PPT file.
- One-Click Subtitle Generation: Automatic and manual subtitle editing options.
DeepBrain AI Studios is a leading AI video creation platform that offers a seamless experience in converting text to video. With its intuitive tool, even beginners can easily create high-quality videos without the need for actors, filming teams, or expensive equipment. The platform boasts photo-realistic AI avatars that can be customized to resonate with your brand’s identity.
Businesses can benefit from the platform’s feature of converting PPT files directly into videos, making it hassle-free to produce course materials or presentations. Additionally, the automatic subtitle generation ensures that your content is accessible to a wider audience. With accolades like the CES Innovation Awards and a vast number of AI patents, DeepBrain AI Studios stands as a testament to the power of AI in revolutionizing video content creation.
Whether you’re looking to explain car features, introduce your company, or even create a pitch, DeepBrain AI Studios has a solution tailored for you. Dive into the world of AI video creation and experience the future of content generation.
Price: Custom Quote
Best Features:
- Automated Reports
- Report Customizability
- Follower Analysis
- Influencer Identification
- Email Alerts
Brandwatch offers two main solutions in its suite: consumer intelligence and social media management. These two solutions can be applied for an array of uses cases that include market research, brand management, content marketing, crisis management, and influencer marketing.
Not only does it offer various use cases, but as it has been around for more than a decade, you can look forward to a wealth of data. However, the area where it really shines is helping you to put all that data to good use. Its consumer intelligence (CI) platform is an AI-powered solution that will generate actionable insights that will help you to understand your consumers better as well as your brand and where it fits into the current market. It offers an in-depth understanding of how customers perceive their brands, products, and industry trends. Then, to help you make sense of all the data, you can use its flexible user interface or select one of its dozens of live visualizations to analyze the data for you. With its detailed insights and timely analysis, Brandwatch CI Platform helps organizations remain agile and responsive in today’s rapidly evolving marketplace.
Price (Monthly): The pricing tiers start from $299/month up to $1,499/month, all with an additional sales tier fee based on annual revenue. For businesses with an annual revenue over $10M, there’s a “Custom” pricing option for which you need to contact the company.
Best Features:
- AI-Powered Pricing Module
- Advertising Automation for Bid Optimization
- ROI Prediction for Promotion Campaigns
- Inventory Consideration in Pricing
- Contextual Ad Decision Analysis
Trellis emerges as a robust AI marketing tool, primarily tailored for e-commerce platforms such as Amazon. One of its key offerings is the Pricing Module, which employs artificial intelligence to test a range of product prices. This ensures sellers not only maximize profits but also remain competitively priced daily. One unique aspect of this feature is its consideration of low inventory, ensuring sellers avoid stock shortages.
For Amazon sellers diving into the intricate world of ad optimization, Trellis’ Advertising Automation Module proves invaluable. By suggesting and periodically updating bids on high-impact keywords, the tool capitalizes on cross-campaign data. Its ability to weave different contexts, from ad creative to seasonality, ensures informed, profit-driven decisions on advertising campaigns.
Lastly, predicting ROI for promotions on Amazon can be tricky, but Trellis simplifies this with its Promotions Module. By using historical data on prices and previous promotions, sellers can now anticipate the ROI before initiating a campaign. This aids them in discerning the potential sales velocity a promotion might offer. With AI at its core and a focus on automation, Trellis is a quintessential tool for e-commerce advertisers seeking a streamlined and efficient marketing experience.
Price (Monthly): $10 as part of the Link in Bio Pro plan
Best Features:
- Pitch Crafting
- Brands Database
- Tone of Voice Customization
- Editing feature
- High-quality AI-generated Content
The Beacon’s AI Outreach Tool was born from the fusion of technology and passion, with a clear objective to redefine brand outreach for creators. Co-founded by former creators and tech entrepreneurs, John and Lisa, the tool capitalizes on their knowledge of the creative industry and their technological expertise.
The tool provides a simple way for creators to generate personalized and compelling pitch emails to brands, streamlining what was once a daunting task into an effortless endeavor. All that is required from the user is the selection of a brand, defining the desired tone, and the length of the pitch. The AI engine then quickly generates a professional and personalized pitch, which can be further fine-tuned using the editing feature.
One of its standout features is the Brands Database – a vast reservoir that allows for outreach to any brand a creator may want to pitch to. This coupled with the tone of voice customization feature ensures every pitch is genuinely reflective of the creator.
Price (Monthly): Free plan available. Free trial available.
- Basic: $50.15
- Standard: $80.15
- Pro: $125.65
Best Features:
– Optimal Posting Time Insights
– Comprehensive Social Media Reporting
– In-depth Analytics
HeyOrca emerges as a distinctive player among AI Marketing tools, catering specifically to the nuanced needs of social media teams and agencies. At its core, HeyOrca facilitates a seamless collaboration and approval process.
HeyOrca’s highlight feature is its AI Caption Writer, which is designed to craft engaging captions automatically for social media posts. Further personalization is achieved through Client-Specific Calendars. These calendars enable the creation of content and scheduling tailored to each client’s unique requirements.
HeyOrca also tracks key metrics like follower growth, engagements, and top posts, offering valuable insights into a social media strategy’s effectiveness. HeyOrca positions itself as a powerful yet user-friendly tool in the AI Marketing landscape, making it an invaluable asset for optimizing social media management.
Price (Monthly): $29 for Standard / $79 for Pro / $129 for Agency
Best Features:
- Search Engine Optimization
- Paragraph Generator
- Meta Generator
- AI Blogging Tools
GrowthBar uses GPT-3 AI to automate content generation. It can suggest keywords, exact word count, links, images, and more. The tool is capable of providing extensive backlinking as well as creating blog post content outlines. There’s also a Chrome extension available.
GPT-3 AI technology was developed by OpenAI, a company co-founded by Elon Musk. It’s the first AI tech that has passed the Turing Test, which ensures that the written copy would sound as humanlike as possible.
Price: Custom Quote
Best Features:
- Content Management
- Predictive Analytics
- Dynamic Content
- Engagement Metrics
Phrasee is an AI tool that focuses on “brand language optimization.” This AI powered marketing platform works by boosting the brand language used by companies in their copies. It can generate a copy for emails, Instagram, Facebook, or even push notifications using a natural language generation system together with a machine learning algorithm. The result is a human-sounding copy that is brand compliant and effective. It counts Virgin and Domino’s as among its clients.
Price (Monthly): $49 for Basic / $124 for Popular / $299 for Pro
Best Features:
- LinkedIn Chrome Extension
- Personalised LinkedIn Outreach
- Personalised Cold Emails
- Deep Enrichment
Smartwriter.ai assists in automating your email outreach. This AI tool generates a personalized email, including a personal subject line to pique the interest of customers. It also provides backlink generation, Shopify product title and description creation, and even personalized cold email outreach.
It also allows for integration with other third-party tools and platforms to improve your cold email outreach process.
Price: Custom Quote
Best Features:
- Campaign Insights
- Hyper-segmentation
- A/B Testing
- Multichannel Tracking
Optimove is a customer data platform with AI-based marketing functions. It helps collect data from different platforms to provide a unified view of all the information in one dashboard. Businesses can analyze or share the information as well as decide marketing strategies with ease.
Optibot, their AI tool, scours and analyzes all the customer data provided to generate actionable insights. It can suggest which campaigns to drop based on loss or let you know which customers may be too exposed to company communication.
Optimove’s clients include John Hardy, Sweaty Betty, and the New York Racing Association Inc. (NYRA).
AI Content Marketing Tools
Price: Custom Quote
Best Features:
- Access Controls/Permissions
- Full Text Search
- Version Control
- Approval Process Control
This AI-powered marketing software improves the quality of content, so it meets brand parameters. Big companies like Google and Amazon, use this tool to make sure all their marketing content aligns with their brand. You can set style, tone, grammar, and even add in company-specific wording. Its AI will go through the content and offer suggestions for improvements.
Price (Monthly): $11.99 for Single Users / Custom Quote for Business and Scholar
Best Features:
- Sentence Formatting
- Sentence Rephraser
- Tone Checker
InstaText is an online AI-powered writing tool similar to Grammarly. It performs basic functions like grammar and spell checks but goes a step further by rewriting sentences, so it reads better. Its most important feature is its capacity to ensure the tone and style of the writer is preserved despite the rewrite. This is important for brands that want to maintain their authentic voice in all of their communications.
Another great InstaText feature is it lets you specify multiple keywords. When you use the program, it preserves the keywords as is, saving you time when editing the copy.
Price: Free for Basic / Custom Quote for Premium and Business
Best Features:
- Clear Communication
- Real-time Feedback
- Tone Adjustments
- Formality Level
- Plagiarism Checker
Grammarly is one of the best free marketing tools for any business. This powerful AI content marketing platform allows businesses to double check their written copy to make sure it’s polished and professional.
It features highly accurate AI that checks spelling and grammar in real time online. However, you can also install it as an extension for Google Chrome. More powerful functions like checking for tone, clarity, and style are available in Premium and Business options.
Price (Monthly): Starts at $64 for Hubspot / Starts at $360 for Marketo
Best Features:
- Campaign Analytics
- Reporting/Analytics
- Email Campaign Management
- Event Triggered Actions
An AI email marketing campaign tool, Seventh Sense ensures your emails get delivered at the right time for each customer. This personalized service allows marketers to engage with their audience better, knowing they will be opening their emails at the most optimal time.
The smart platform also helps with increasing email deliverability, which improves the sender score. This is an important parameter for companies who send out hundreds or thousands of emails a week. Seventh Sense is designed to work with Hubspot and Marketo only.
Price (Monthly): Free for Single User / $7.200 for Standard / $12.000 for Premium
Best Features:
- Categorization/Grouping
- SERP Rank Tracking
- Data Visualization
- Competitor Analysis
MarketMuse prides itself for using AI technology in all of its services. The tool is designed for businesses needing help in crafting optimized long-form content like emails, sales copies, landing pages, or articles.
It starts by conducting deep AI research about the topic. Then, it creates a first draft based on the chosen subject to help users get started with the copy. It also includes KPIs and a content brief to serve as a guide. Users can continue editing the copy using the built-in editor and shape it according to the AI’s suggestions.
Price (Monthly): $8.74 for Starter / $28.74 for Advanced / $57.49 for Ultimate
Best Features:
- Whole Document Translation
- Auto-Detect Language
- Browser Application
If you’re a business serving a global market, it’s beneficial to offer accurate translations of your marketing content or copy. DeepL is a powerful AI tool that translates documents and files into several popular languages of your choosing. It not only translates the text word for word, but it adds subtle nuances and words that some of the biggest translation tools like Google and Microsoft, have difficulty grasping. The end result is fluent text that is accurate and easy to read.
Price (Monthly): $11.99 for Business / $199 for Enterprise
Best Features:
- Multi-Channel Marketing
- Template Management
- Lead Database Integration
- Pipeline Management
Chatfuel is among the most used chatbots in the market. It assists in automating FAQs as well as qualifying leads before they are directed to a live sales agent if they are ready to purchase.
It also provides integrations to various third-party tools like Calendly, Shopify, or Google Sheets. They even have an API in case you need a customized integration for your system.
Price: Custom Quote
Best Features:
- Customization Interface
- Sales Conversion
- Automated Outreach Funnels
Customers.ai is a multi-platform chatbot creator that enables businesses to easily manage their marketing chat content with ease. It has a Unified Chat Inbox including a toolbox of integrations for easy scaling of any campaign. They also offer InstaChamp, a great marketing chatbot designed for IG businesses.
Price (Monthly): Free / $15 for Pro
Best Features:
- Marketing Lead Database
- Multi-Channel Communication
- Customization Interface
- Real-time Consumer-facing Chat
Manychat has proven itself a prominent fixture in the world of AI chatbots. It’s easy to use and cleverly designed for sales and marketing. ManyChat focuses mainly on Facebook Messenger, but they do have support for Instagram Direct as well. The AI tool can be used without any coding knowledge, promising users that they can set up a bot in as little as 20 minutes.
AI SEO Tools
Price: $49 for Basic / $99 for Pro / $199 for Business
Best Features:
- Free Outline Generator
- Keyword Research Tool
- Keyword Surfer
- Content Editor
Designed to optimize blog posts, articles, and other copies, SEO Surfer is an easy-to-use AI online tool. It’s created for more technical SEO, allowing users to fully audit existing copy and compare it with the competition. Surfer also has the capacity to evaluate keywords using Google’s BERT method and has over 500 ranking metrics to analyze content.
Price (Monthly): $14.99 for Solo / $44.99 for Basic / $114.99 for Team
Best Features:
- Idea Recommendation
- Content Optimization
- Technical SEO
- Data Visualization
Frase.io lets you create SEO optimized content better and faster. Once you enter a topic, Frase automatically compares and pulls data from the top sites with the same keyword. This artificial intelligence marketing tool then generates an SEO-friendly outline, so you can write content that would rank higher on search results.
As you create your content, Frase will score your work. The higher your score, the better your content will rank against competitor sites.
AI Social Media Tool
Price: Custom Quote
Best Features:
- Campaign Dashboard
- Customer Segmentation
- Enterprise Scalability
- Performance Metrics
Smartly.io is an AI-based ad marketing tool that lets teams plan, test, and launch only the best performing ads to their target audience. It integrates with various major platforms like Facebook, Snapchat, Pinterest, and Instagram, letting businesses handle all of their ad marketing on a single dashboard.
One of its strengths is it allows for modular ad testing across different channels. This lets businesses see which ad designs are performing best.
Price: Custom Quote
Best Features:
- Social Publishing
- Engagement Tracking
- Follower Analysis
- Influencer Tracking
Emplifi.io is a social media management AI marketing tool that helps manage all of your social media profiles in one dashboard. You can use it for tracking campaigns to see how they performed.
Its best use, however, is to keep track of your influencer marketing. The unified dashboard lets you find, vet, and keep in touch with your influencers. It also offers insight analytics and even allows you to schedule posts to get the best results.
This tool is used by large companies like McDonald’s, Pinterest, Instagram, and YouTube for their marketing as well.
Why Use AI-Powered Marketing Tools?
Speed is the number one reason why artificial intelligence marketing tools should be present in every business. An AI tech crunches huge chunks of information taken from platforms like social media, email, and the Web. It also bridges the gap between the data and the actionable solutions you can implement to improve your marketing and sales campaigns.
Key AI Marketing Tools for Effective Strategies
- Content Generation and Ideation: Tools like Jasper.ai are ideal for generating ideas, crafting first drafts, and editing content across social media, PPC, and blogging.
- SEO and Strategy Optimization: Surfer SEO provides valuable insights for improving search engine optimization, analyzing top-ranking pages and competitor data.
- Customer Engagement and Chatbots: Drift enhances customer engagement with AI-powered chatbots, optimizing real-time interactions on websites.
- Market Intelligence and Competitor Analysis: Brandwatch offers in-depth market intelligence and competitive analysis, tracking competitors’ digital footprints.
- Influencer Marketing Platforms: Grin specializes in influencer marketing, identifying the most suitable influencers for brand campaigns.
- Automated Email Marketing: Seventh Sense optimizes email marketing campaigns by analyzing recipient behavior to determine the best time for email delivery.
- Social Media Content Generation: Platforms like Brandwatch Social Media Platform help in creating personalized social media content quickly.
The Benefits of Using AI in Marketing
Automates decisions
One of the biggest benefits of AI marketing technology is it can automate data-based decisions in an instant. Data is everything in marketing. It can show you how your customer would react to your message or tell you the best strategy to use for your email marketing campaigns.
Saves time and money
Every business wants to save money when running marketing campaigns. An AI marketing tool may require initial investment, but it pays in dividends by giving you cost savings. It allows businesses to work fast and efficiently without having to pay for staff to do the manual work. Instead of hiring a full team, you can focus on recruiting employees to perform critical tasks. AI tech also lessens human error.
Creates real-time personalization
Customers expect you to know what they want. One way AI marketing tools can help out is by adapting your sales and marketing strategy to generate a personalized experience for any specific customer. Artificial intelligence can use predictive analysis to gain a better understanding of the customers behavior and buying habits. This is the same thing Google, Netflix, and Instagram use to give you recommendations to watch or suggest posts.
Imagine the possibilities of being able to guide customers to a specific product or service based on their previous interactions with the company. Creating a personalized experience allows them to build a relationship with your brand. In fact, today’s consumers expect brands to offer a tailored message instead of a generic one.
Increases return of investment (ROI)
Smart marketing tools such as this allows marketers to maximize the information produced without wasting money on other campaigns.
In addition, AI technology provides deep customer insight and shows you what your buyers want. It also groups warm leads and guides them to move forward, ultimately leading to a sale and an increased ROI for your business.
How to Use Artificial Intelligence (AI) in Marketing
From forecasting sales, generating content, to improving the customer experience, there are countless ways to use top AI marketing tools for your business. Here are a few suggestions:
Content generation
The main driving force for digital marketing is content. Without it, it would be hard for companies to sell their products or convince consumers to make a purchase. Writing and generating content can take several hours a day. Marketers need to plan their targets, write the copy, edit, then distribute it at just the right time to create maximum impact.
AI marketing tools can help in this regard by streamlining the content generation process. It can automate messages or improve engagement using various social media marketing platforms.
Automated email marketing campaigns
The best AI email marketing tools allow marketers to produce effective emails that engage customers and maintain brand relationships without effort. Emails are one of the most repetitive tasks in marketing. With an AI tool, businesses can cut back on the time spent researching, creating, and testing email content.
Chatbots
An AI chatbot is perfect for nurturing a lead. When set up correctly, a chatbot can create a better customer service experience. These bots can answer repetitive questions like price or the availability of a product or service. If more complicated answers are required, they can be forwarded to a customer service agent. Chatbots also help ensure that customers won’t feel ignored when they want to reach out to you.
Control dynamic pricing
Dynamic pricing happens when the price of a product or service is changed based on the market condition and the supply or demand of the item.
AI-powered tools can use this pricing strategy to gain better margins, as it allows retailers to update their prices several times a day. Dynamic pricing is best exemplified in hotel booking websites or airline companies where the prices go up or down depending on availability.
Forecasting sales
To thrive, businesses need to have target revenues and find a way to ensure this goal is achieved throughout their campaign period. The application of AI marketing programs lets marketers understand and estimate possible sales based on their customer data and their past shopping behavior.
This predictive insight allows businesses to know which products will become a top seller, how many they should stock to avoid inventory issues, or which items they need to promote further.
Wrapping Up
Machine learning and AI marketing isn’t new. For years, companies have always looked towards technology to apply improvements in their work systems and draw actionable insights to improve revenue. But now, with an increasingly digital landscape, the use of top AI marketing tools is deemed a necessity and no longer a luxury.
As a business, it’s important to leverage AI marketing tools to create a sustainable, forward-thinking brand designed to last for years to come.
Frequently Asked Questions
What is an AI marketing tool?
AI marketing tools are software, or platforms, that use artificial intelligence technology to make automated decisions. The decisions come from collected data that has been analyzed and interpreted with the market trends.
How AI is used in digital marketing?
Artificial intelligence, or AI, is used when marketers use Ai to forecast demand for products, develop customer profiles, ad buying and more. Marketers use AI to improve customer experience, building brands and growing sales.
Which is the best AI tool?
These are the 10 best AI tools for modern day marketing:
- Phrasee
- SEMrush
- Seventh Sense
- Smartwriter.ai
- Optimove
- Grammarly
- MarketMuse
- Acrolinx
- InstaText
- DeepL
What are some examples of AI in marketing today?
3 key examples of AI in marketing:
- Using AI to improve overall customer experience and satisfaction
- Using AI for dynamic and competitive product pricing
- Analyzing social media influencer messaging with prior brand partnerships
About the Author and Expert Reviewer
Writer
Geri Mileva, an experienced IP network engineer and distinguished writer at Influencer Marketing Hub, specializes in the realms of the Creator Economy, AI, blockchain, and the Metaverse. Her articles, featured in The Huffington Post, Ravishly, and various other respected newspapers and magazines, offer in-depth analysis and insights into these cutting-edge technology domains. Geri’s technological background enriches her writing, providing a unique perspective that bridges complex technical concepts with accessible, engaging content for diverse audiences.
Expert Reviewer
As the Head of Growth at Influencer Marketing Hub, Djanan Kasumovic brings a unique blend of expertise and innovative insight to the evolving world of AI-driven marketing. His insights into AI marketing tools stem from a keen understanding of how artificial intelligence can transform data into actionable strategies. He emphasizes the importance of AI in automating decision-making processes, personalizing customer experiences, and enhancing ROI for businesses of all scales. Djanan’s expertise is particularly valuable in today’s fast-paced digital landscape, where AI’s ability to process vast amounts of data at lightning speed is revolutionizing the way brands interact with their audiences.
Under his guidance, Influencer Marketing Hub has thrived by adopting AI technologies that drive growth and customer engagement. Djanan is not just a strategist but also an educator, keen on sharing his knowledge to help businesses harness the power of AI in their marketing efforts. His contributions to the field, particularly in understanding and implementing AI tools, make him a quintessential voice in the dialogue about the future of AI in marketing.
