Two West Texas A&M University students place fourth in national digital marketing competition

CANYON, Texas (KAMR/KCIT) — Two West Texas A&M University students placed fourth out of hundreds of entries in a digital marketing competition sponsored by Purdue University's Northwest College of Business, WT officials announced. , send your blessings. From January 2nd to March 8th.

According to officials, Mehrdad Samimi, an MBA student at the Paul and Virginia Engler School of Business from Kerazi, Iran, and Kyndall Hill, a graduate student at the Paul Engler College of Agriculture and Natural Sciences from Canada, will compete in the competition. Participated in the event, resulting in 4th place in the rankings.

The two, who are both students in Dr. Mary Liz Brooks' Emerging Media in Advertising course, will develop a digital marketing campaign for LuvSeats, an event ticketing platform in Las Vegas. The contest campaign was reportedly created within two months of him.

Barbara Business Communication Professor at Brooks University reminded the university that the campaign included:

• the study;
• Specific target market.
• campaign strategy.
• Timeline;
• budget; and
• How to measure campaign success.

Brooks said the competition allowed the pair to work with real customers, collaborate with a variety of individuals from different fields on campus, and identify trends in digital marketing.

“The effort our graduate students have put into this campaign is commendable,” Brooks said. “Before we worked on this project together, we were strangers, but we quickly came on board and learned how to trust each other and rely on each other's knowledge and skills to produce very solid campaigns. I had to learn.”

“This team’s No. 4 ranking is a testament to the hands-on, real-world education offered at WT’s Engler College of Business,” said Dr. Amjad Abdullat, dean of the Engler College of Business. “This achievement highlights the University's important role in developing future leaders in the digital marketing industry.”

The results of the contest were announced March 20, and officials said this is the second time the contest has been included in a course at Engler College of Business. Notably, in fall 2023, four undergraduate students placed in the top 25 out of 271 teams for customer Sole Search, a GPS tracking device that helps reduce childhood abductions.

The digital competition began in 2019 with the aim of “providing students with hands-on experience in the growing field of digital marketing,” a WT release said. WT holds competitions at the undergraduate and graduate level in both the fall and spring semesters.