Troy, Michigan, March 28, 2024 /PRNewswire/ — White Glove, a leading advisor marketing firm specializing in turnkey customer acquisition and engagement services and a portfolio company of Rockbridge Growth Equity, today announced that derek janis As Chief Marketing Officer. This strategic move follows the recent appointment of a chief sales officer and his integration with TouchFuse.
Derek Janis, CMO of White Glove and TouchFuse
Janice brings extensive executive marketing leadership experience to her new role. In his career, his entrepreneurial spirit and deep understanding of customer needs have led him to car sharing, electric bikes, commercial EVs and software. In particular, he played a pivotal role in transforming Cadillac's performance marketing and media strategies during his tenure.
“Derek's understanding of the delicate blend of creativity and data-driven methodologies in developing powerful marketing strategies will help drive our growth strategy,” he said. Greg Bogich, Representative Director of White Glove. “We expect his expertise to enhance our industry presence and expand our market penetration.”
With a focus on lead generation and brand enhancement, Derek's immediate goals include spearheading the brand evolution of the newly combined organization. Janice aims to leverage her deep expertise in performance marketing, brand strategy, and marketing automation to strengthen the organization's B2B marketing capabilities and expand its reach to a broader range of financial professionals. I am.
“I am thrilled to be joining this role at such a pivotal time,” said Janice. “The strategic combination of White Glove and TouchFuse provides financial professionals with an optimized end-to-end marketing solution that not only attracts potential customers, but also effectively converts and retains them. .”
The combined organization now stands as the largest full-service advisor marketing firm, proudly serving thousands of financial professionals nationwide. Through a comprehensive suite of services, the organization facilitates high-impact connections with engaged prospects, solidifying its position as the go-to solution for advisors seeking effective lead generation and nurturing strategies. I am.
About White Glove
to the original Troy, Michigan, founded in 2015, White Glove is an advisor-founded marketing services firm dedicated to helping growth-minded financial professionals attract, connect, and engage high-quality leads. White Glove's core services of lead generation workshops, lead nurturing, and client engagement solutions take the stress out of marketing and free up advisors' time to do what they do best: build meaningful relationships with their clients. can do. For more information, please visit www.whiteglove.com.
About TouchFuse
Founded in 1986 and headquartered in tampa, florida, TouchFuse provides a comprehensive technology platform that enables financial advisors nationwide to manage the full spectrum of their marketing campaigns, from lead identification and campaign execution to communications management and data analysis. We provide solutions through three businesses: LeadJig, Prospectix, and Acquire Direct. Learn more about. http://touchfuse.com/.
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