Dune Part 2 has grossed more than $240 million at the domestic box office since its release four weeks ago, a number thanks in part to low-cost contributors.
According to research conducted by Nikolaj Mathies, CEO of Vievo Media, the Warner Bros./Legend movie had 117 posts on TikTok in the year leading up to its release, up from 108 posts during its predecessor's campaign. . However, it's not just the amount of content that's changed; it's the type of content.
For platforms like TikTok, creator engagement is a key driver of audience engagement. Direct messages from the cast accounted for 24% of his “Dune” TikTok content. In particular, the trailer for “Dune: Part 2” racked up more than 76 million views when it included Zendaya and Timothée Chalamet's intro, but when it did not include him and Timothée Chalamet. has been viewed over 7 million times. Additionally, videos of the cast responding to fan comments across 13 posts have been viewed more than 52.5 million times.
Additionally, Dune's decision to prioritize red carpet content had a huge impact on ratings. While winning over female audiences is a notable struggle for science fiction films, Dune's fashion efforts are said to boost its opening box office by $2 million, according to film marketing research firm Funbox.
Not to mention, 57% of all TikTok users are women, 24% are in the 18-24 age range, and stars like Zendaya, Florence Pugh, and Timothée Chalamet each maintain over 60% female fan bases. Masu.
Hashtags like #zendaya currently have over 38 billion views on TikTok. Although not entirely due to the platform, Dune's core audience has since grown by a whopping 67.5%, from 2.6 million to 8 million, according to FanBox, and its superfans His increased by 84%.
Following news of a possible ban on TikTok, debate continues over the role of social media for movie studios. While both are undoubtedly competing for attention, there's no denying that TikTok, whether intentionally or unintentionally, helped “Dune: Part 2” skyrocket at the box office.
