Klaviyo is designed to be upgraded as your business needs grow. There are three plans (Free, Email, Email, SMS) and pricing is based on the number of contacts. The comparison table below shows the lowest prices available. As the number of contacts increases, the price of each plan increases. Pricing details for minimum number of contacts are as follows:
With any plan, Klaviyo offers important features for your email campaigns. These include:
- Ultra-high precision segmentation
- Drag and drop automation builder
- Built-in forms and popups
- personalized benchmarks
- Over 300 prebuilt integrations
- Templates with built-in best practices
- Targeted messaging campaigns
- Automated A/B testing
- Detailed customer profile
- Personalized product recommendations
- Accurate multichannel attribution
- Built-in compliance delivery
Free plan
Price: Free
Perfect for: New business with a small but growing email list
The Klaviyo free plan is perfect for those new to email and SMS marketing. It's designed for a small email list where you can test the platform and see your preferences. There are no contracts and you can upgrade at any time.
email plan
Price: Starting at $20/month
Perfect for: Growing company with rapidly expanding email list to keep up with contact growth
The Email Plan includes all the features found in the Email and SMS Plan except that you are limited to only 150 SMS/MMS credits per month. This is the perfect plan for people who want to get the most out of email marketing, but don't have text message data to market to. This plan starts at $20 per month, but the price increases as the number of subscribers to the plan increases. This allows businesses to save money while growing their subscriber base. For example, if you have 10,501 to 11,000 contacts, your monthly fee will be $200 and the number of emails sent will increase to 110,000 per month.
Email and SMS plans
Price: Starting at $35/month
Perfect for: Ideal for businesses that have both email and SMS text messaging data and want to maximize their reach
Take advantage of everything Klaviyo has to offer with our Email and SMS plans. All plans have a baseline of SMS messaging options (150 messages), but this plan lets you upgrade to 450,000 message credits. If you want to reach people on the go, this plan sends text messages, including marketing messages, in the most efficient way possible.
Which plan should I choose?
Choosing a Klaviyo plan really comes down to two important factors. It all comes down to the size of your list and whether you want to send text messages to your subscribers. The free plan only allows up to 250 subscribers, so this number can quickly be exceeded. Email plans can accommodate up to 250,000 subscribers, making it a dynamic email marketing platform. However, if you want text messaging, we recommend purchasing the email and SMS plan, which is the top plan. This allows you to grow your text message list up to 450,000.
