According to HubSpot's 2024 State of Marketing report, the top three roles marketing leaders are hiring for next year are all focused on content marketing. The University of Delaware Division of Professional Continuing Studies (UD PCS) Social Media Marketing Fundamentals Certificate is a great place to start your transition to a new career in this high-demand field.
Content marketing involves strategically creating and distributing digital materials that are relevant to the needs and interests of your target audience. Social media plays an important role here. A deep dive into the nuances of top social platforms for businesses like Facebook, X (formerly Twitter), Instagram, and LinkedIn will help content marketers understand how to best:
- Expand content
- Tailor your content to each channel
- Maintain brand awareness
- Drive audience engagement
- Build a community around your brand
- Run paid social ads
- Analyze metrics and adjust strategy
As the CEO of a full-service creative marketing and advertising agency, Nancy Dibert, director of UD's Social Media Marketing Program and course instructor, has reached millions of people through innovative digital engagement strategies. Ta. She encourages aspiring content marketers to build their own strong social brands and portfolios to showcase their creative talents.
“Content marketers must demonstrate that they know how to increase audience engagement and leverage insightful metrics analysis to refine adaptive strategies. Today's dynamic digital marketing If you want to excel as a content marketer in your environment, it’s always time to improve your skills,” she said.
To learn more about the upskilling options offered by the UD PCS Social Media Marketing Self-Paced Program, please visit the PCS webpage.
