Digital Marketing Pro introduces unique technology for client feedback analysis

Emerging technology is changing the way businesses manage their online reputations. With automated review monitoring, personalized responses, and targeted marketing strategies, artificial intelligence offers many benefits in increasing customer satisfaction and operational efficiency. These technologies are now becoming essential for businesses and brands looking to succeed in the digital realm. The services and software market offers a variety of solutions for different needs of businesses.

• deep big data analysis
• Content generation
• Automate routine processes
• Ensuring cyber security
• Improving the decision-making process
• Enhance operational efficiency to increase competitiveness and drive growth

Additionally, integrating artificial intelligence into your business provides deeper insights into customer behavior. AI algorithms analyze customer data to uncover patterns, trends, and preferences, allowing businesses to better understand their target users. These insights will help you create targeted marketing campaigns that resonate with potential customers, resulting in higher conversion rates and higher return on investment.

The best way to understand your customers

The most effective way to understand your customers is to hear directly from them what they think about your products, services, and brand, or look at reviews left online. Platforms like Google Maps, TripAdvisor, Trustpilot, and Yelp serve as valuable resources for understanding a company's customer experience. However, to analyze this feedback, all comments must be aggregated and analyzed in detail, taking into account factors such as the subject matter and sentiment of the comments. This task is achievable with a small number of comments, but becomes difficult when dealing with thousands of comments across different sites. In addition, mentions in mass media and blogs further complicate the challenge as it is very time consuming to verify information from all sources. This is where artificial intelligence comes into play.

Modern technology allows us to analyze not only the quantity but also the quality of online feedback. Dmitrii Khasanov, digital marketing expert, founder of Melandia Agency and member of the team behind his unique AI-based technology, explains how the system captures the sentiment of mentions and feedback on the web. We will explain how to evaluate.

“Last year, we worked with the Reputation House development team to introduce the Reputation House App, an application unparalleled in today's market. It's more than just an app. It is a comprehensive system that quickly identifies potential threats to your reputation and provides insight into where, what, who and how quickly they can impact your brand reputation.”

Unique features of the Reputation House app

The Reputation House app primarily focuses on statistical predictive analysis and streamlining work processes. For example, analyzing 10,000 comments can take 5-6 business days, but the app completes this task in just 3 hours. However, what makes this platform unique and innovative is its ability to analyze the tone of each mention. Powered by artificial intelligence, the system easily identifies the mood conveyed by brand comments and mentions. Please remember. This application can assess the mood of real people using different languages, tones, sarcasm, jokes, dialects and slang.

This rapid analysis allows managers to instantly recognize relevance, contribution to reputation trends, and factors influencing those trends. In the future, the app plans to categorize comments/observations into predefined keyword groups to efficiently generate topics for mentions.

Dmitrii specified that the app effectively provides the functionality of the entire reputation management department, which has five experts.

1. Mention Manager quickly identifies all your online mentions, analyzes their tone and sentiment, and extracts insights.
2. A review manager who examines all brand reviews and points out both strengths and weaknesses.
3. Crisis managers detect signs of reputational crisis by monitoring changes in brand tone.
4. Reputation management protects your online reputation and ensures resilience against threats.
5. A personal assistant who writes reports, creates charts, and procures services.

“The system uses neural networks and trained algorithms to automatically identify incidents, events, and anomalies. Incidents refer to negative events, events refer to planned occurrences, and anomalies refer to abnormal Management double-checks data accuracy through spot checks. Since implementation, the platform's tone detection accuracy has increased from 45% to 92% within the first year of operation.” Dmitrii said.

Reputation House app serves as a unique and innovative solution in the current market. Currently, there is no other system that can determine the tone and sentiment of online reviews and mentions. Existing surveillance systems provide basic analytics such as demographics, but tone analysis is insufficient. The Reputation House app bridges this gap by quickly analyzing the tone of each review, significantly reducing manual workload.

Artificial intelligence is more than just a buzzword in modern business. It's a powerful tool to transform your company and improve performance. It provides businesses with powerful tools for development and growth in the digital realm, where adaptation and optimization are essential. While it is impossible to predict what technologies will be available on the market five years from now, there is no doubt that existing solutions are focused on improving efficiency. As technology evolves rapidly and new competitors emerge, failing to implement artificial intelligence risks falling behind.