LinkedIn as a B2B marketing channel

when:	May 21, 2024, 4:00 p.m.
position:	online
Organizer:	PR moment event
price:	Early bird £45 + VAT, normally £55 + VAT

Reasons to join: LinkedIn has become an important channel for B2B marketers, but few are using it effectively to its full potential. This seminar will cover techniques, content platforms, and strategies to improve your LinkedIn performance.

How to use: Please register from Hopin below. Once you register, you can add event details to your calendar. We will also send you an order confirmation email.

All participants will receive a password-protected recording of the event.

Book now:

agenda:

4pm	Chairman introduction Ben Smith, Founder of PRmoment
4:05 p.m.	Linkedin algorithm updates Kinda Jackson, Managing Director, Digital, Social and Influencers, Brands2Life What combination of content and LinkedIn channels is most effective? Understand the importance of engagement on LinkedIn Does an organic content strategy work on Linkedin? When to use paid channels on LinkedIn
4:25pm	Build your business and personal brand using LinkedIn Lottie Hutchins, Publicis Pro Account Director The power of people to build business brands Elements of success on LinkedIn Understanding algorithms – part human, part machine! Habits and behaviors that influence shareability Types of content that LinkedIn likes Paid media for brand awareness Tips, tricks, and “forgotten features”
4:45pm	Case Study: 30,000 People Live Attend LinkedIn Guide to Networking's Career Talks Event Aaron Calvert, Executive Producer “Through the Eye''
	Linkedin Public Relations Professional Guide: How to build a personal profile on the platform Kerry Sclater, Digital Account Director, MHP Group How to create a personal profile on Linkedin Understand the importance of personal engagement on Linkedin How to build your LinkedIn personality with thought leadership and research content What could go wrong? How much content is too much? And when does thought leadership become mansplaining?
5:30pm	Webinar ends