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Has been updated: April 5, 2024 17:28 IST
Offensive power
New Delhi [India]April 5: On Friday, March 22, 2024, the biggest names in the digital marketing world gathered for the much-awaited DIGIXX Summit and Awards 2024. The premier event, hosted by Adgully, was the eighth edition of its flagship program that recognizes pioneering campaigns. A visionary leader in the digital marketing environment.
Awards
This year, Interactive Avenues won the coveted Network Agency of the Year award.
White Rivers Media was named “Independent Agency Of The Year” and BigTrunk won the “Best Independent Digital Agency Of The Year” award.
Zenith Media was named Media Agency Of The Year and NP Digital India was named Performance Agency Of The Year.
HOWL was recognized as the most promising agency of the year. This year's Best Independent Digital Agency – Adgully Choice Award was given to him by AdLift.
Exploring the future: Latest trends and strategies
This year, DIGIXX went deeper than ever, exploring the latest trends, strategies, and insights shaping the digital landscape. Engaging panel discussions covered important topics including:
panel discussion
Leverage data intelligence in programmatic marketing:
Industry experts emphasized the importance of data-driven strategies and customer empathy in a rapidly evolving digital environment.
Building true partnerships in the age of influencers:
Attendees gained valuable insight into cultivating authentic influencer partnerships that resonate with audiences and drive meaningful engagement.
Build a successful global marketing strategy:
Real-world case studies and expert predictions provided a roadmap for developing an effective global marketing strategy.
Measuring maze:
Navigate metrics and prove ROI in a multichannel world: Marketers have learned how to navigate the ever-changing world of measurement and prove ROI across channels.
International digital marketing trends from now to tomorrow:
Experts explore the latest trends and innovations to give you a glimpse into the future of digital marketing globally.
Martech Magic: Personalization takes center stage
A dedicated panel discussion titled “Martech Magic: Orchestrating Personalized Customer Journeys” highlighted the complex dance between technology and personalization in today's marketing environment. Industry leaders discussed how they can leverage martech tools to create personalized customer journeys that engage audiences and drive conversions.
Unleash the power of martech for success
Another insightful panel titled “Unleashing the Power of Martech: Leveraging Cutting-Edge Tools to Drive Marketing Success” explores the ever-evolving Martech ecosystem and its impact on marketing strategy. I investigated. Experts shared valuable insights on leveraging cutting-edge martech tools to achieve superior results.
Bijoya Ghosh, Founder and CEO of Adgully, said, “The DIGIXX Awards are more than just recognizing achievements. They are about inspiring innovation and moving the industry forward.” “This year's DIGIXX Summit further strengthened our commitment to fostering a vibrant community of digital pioneers who will shape the future of marketing.”
Overall, DIGIXX 2024 served as a valuable platform for sharing knowledge, fostering collaboration, and recognizing excellence in the dynamic world of digital marketing.
(ADVERTORIAL DISCLAIMER: The above press release was provided by ATK. ANI is not responsible for its content)
