Shark Ninja has an employment contract with global telecommunications company BCW, which will become Burson in July following the formal merger of agencies BCW and Hill & Knowlton.
BCW London has won a six-figure overview award and will work across all of SharkNinja's product categories in the UK, as well as supporting EMEA alignment.
The WPP-owned agency will be responsible for consumer and industry communications and integrated brand marketing campaigns.
SharkNinja operates across 31 categories, including floor care, cookware, and beauty appliances, but is best known for its Ninja air fryers and Shark vacuum cleaners.
Angela Warnes, PR Director for EMEA at SharkNinja, said: BCW is the perfect partner for us because we share a passion and understanding of data-backed consumer behavior insights and an approach to engaging consumers through culturally appropriate communications. It can be said that ”
The account will be led by Paola Nicolaides, Managing Director of Consumer Brand Marketing at BCW, who said: “I am delighted to be appointed to Shark Ninja and join this ambitious company as it continues to grow and expand into new markets.”
“Not only are we big fans and customers of the company's great products, but we can't wait to help the company expand into new categories through fast-paced product innovation. I’m very proud and excited to be a part of it.”
shark appliances
PRWeek UK understands that the modern retailer on this account is PHA Group. Appointed in 2016, the agency initially managed the launch of Ninja Coffee Bar in the UK over a six-month campaign.
“It has been a pleasure to partner with SharkNinja for over seven years and work with their team to drive their business forward,” said Suzanne Heisler, Consumer Director, PHA Group.
“We are proud of the great results we have delivered for them through countless product launches, exciting partnerships, creative activities and events, and wish them the best of luck in the future.” .”
In January, holding company WPP announced it would merge global PR networks BCW and Hill & Knowlton to form a single entity called Burson.
In the UK, BCW's annual fee income is around £50m, compared to Hill & Knowlton's annual fee income of around £58m and a staff of 340, according to last year's Top 150 PR Consultancies report. . If the two agencies were to combine at this fee level, Burson could overtake Brunswick as the UK's biggest PR agency.
