Malaysia – Lion & Lion has been appointed by Malaysian mobile and digital services provider U Mobile to manage the social media presence of the telco's brand and marketing services portfolio. The agreement, which began in October 2023, will see Lion & Lion apply a complete social media strategy and content development plan to improve U Mobile's position as Malaysia's 5G network.
Across U Mobile's social media channels, including Facebook, Instagram, and TikTok, Lion & Lion's digital campaign will focus on increasing network and 5G awareness, building brand affinity, and supporting channel expansion. I am.
Speaking of duties, Bernard Lee, Head of Brand and Marketing Services at U Mobile, said: says: “We are delighted to welcome Lion & Lion as our social partner. With our ambitious plans to expand our brand presence to a wider audience in 2024, we are committed to bringing fresh insights, dynamic ideas and We sought a partner who could navigate this rapidly evolving market. Lion & Lion stands out for its enthusiasm and media-agnostic creativity, presenting digital and local concepts for both product and brand campaigns. We look forward to a collaborative journey that showcases U Mobile's invincible spirit and commitment to customer enjoyment, and that strengthens our position as Malaysia's No.1 5G network. ”
meanwhile, Ham Maghazeh, Group Director, Social Media, Lion & Lion said: “We are proud to partner with U Mobile, an iconic brand that is locally grown, widely recognized and loved by Malaysians. With the revolutionary 5G offering so many possibilities for both, we are excited to help shape the next social play for U Mobile.”
moreover, Claudia Lowe, Creative Director, Lion & Lion; says: “Creativity drives our partnership with U Mobile. This is how we position and showcase our 5G capabilities, how we select partner and sponsorship opportunities, and how we choose our unbeatable products. We guide you on how to create content to bring unbeatable moments to your audience. Our mission is simple: In everything we do, we drive meaningful engagement and create lasting We aim to create an impact.”
