The survey reveals a significant shift towards integrating creative assets such as images and videos into marketing content, with a notable 92.2% of respondents incorporating these elements into their strategy, up from 74% the previous year. increased from This trend highlights a growing awareness of the ability of creative content to enhance search engine results page rankings and more effectively support paid media and other channels.
Video emerges as the most valuable creative asset
A key insight from this study is the growth of video as the most important type of creative content. According to this study, 66.5% of marketers now believe video is their most valuable asset, surpassing photos, infographics, and GIFs. This is up from 43% last year.
Drive visibility: Stay at the forefront of creative digital marketing
john lincolnCEO of Ignite Visibility said: “This research highlights the critical importance of investing in creative assets to differentiate and improve your digital marketing performance. We are seeing a shift to video, and if marketers embrace this, the results will follow.”
oscar leterosOur Chief Creative Officer agrees: “Our recent research shows a huge shift. Companies are really ramping up their digital creativity, especially with video. To really connect with people, they need to use their marketing to It’s all about making it more creative and engaging.”
Read the full list of insights from our ground-breaking creative digital marketing research here.
About Ignite visibility:
Ignite Visibility is a premier full-service digital marketing agency based in: San Diego, California. Consistently ranked among the top SEO, paid media, social media, email marketing, CRO, content marketing, and creative design companies. united states of america, Ignite Visibility has been named an Inc. 5000 company six times (2017, 2018, 2019, 2020, 2021, and 2022) using the same strategy we use for our clients. For more information, please visit https://ignitevisibility.com/.
media contact
nicole garcia,ignite visibility,1 6197521955, [email protected]https://ignitevisibility.com/
Source Ignite Visibility
