Scale up your email marketing campaigns with AI

table of contents
introduction
1. The Growth of Email Marketing Over the Years
2. 3 ways to integrate AI into your email marketing campaigns
2.1. Enhanced personalization and segmentation
2.2. Use chatbots to provide customer support
2.3. Providing customized promotions
final thoughts

introduction
Email marketing is considered an essential part of a marketing strategy to generate high-quality leads and good conversion rates. This makes it an effective communication channel for B2B marketers.
But as the digital landscape continues to evolve, traditional digital marketing strategies are becoming obsolete as email marketing works with artificial intelligence (AI) to power personalized messages, retargeting, and market segmentation.
Research shows that 69% of marketers who choose email marketing in their marketing strategy better engage with their audience, build relationships, and drive conversions.
This MarTech Cube exclusive article focuses on how email marketing, combined with artificial intelligence, can transform B2B businesses through predictions and provides recommendations to help you create better marketing strategies. Masu.

1. The Growth of Email Marketing Over the Years
Email is the oldest technological channel for communicating with customers, and as of 2024, the market is growing gradually and is estimated to grow by nearly $18 billion by 2027.
New B2B digital marketing uses modern technology that coincides with the development of machine learning (ML) algorithms, allowing new email marketing software to learn from past data to determine future results. This innovation enables B2B marketers to refine and build a personalized enterprise by showing customer engagement patterns such as open rates, click-through rates, and conversion rates through predictive analytics.
B2B businesses leverage AI-powered software and tools to segment audiences, optimize email send times, and automate A/B testing. This ultimately helps improve campaign performance and increase customer engagement.

2. 3 ways to integrate AI into your email marketing campaigns

In this digital age, sending personalized emails is easier than ever thanks to AI. By integrating this technology into email marketing campaigns, B2B marketers can create better content marketing strategies, increase engagement, and optimize marketing campaigns for better results. It will look like this.

2.1. Enhanced personalization and segmentation
Creating engaging and relevant email content that resonates with your audience can be a difficult task for B2B marketers, but with AI, you can understand each recipient's needs and preferences. Create smarter, more effective, and more creative email copy by personalizing each email accordingly. . Additionally, marketers can utilize A/B testing to compare different versions of a single email and decide what works best for them and their audience.

2.2. Use chatbots to provide customer support
AI enables marketers to provide innovative automated customer support to their subscribers through chatbots, allowing them to answer frequently asked questions from their customers. Hire an email communicator because using chatbots in email marketing allows the AI ​​tool itself to automatically send emails to start the initial conversation, allowing B2B marketers and sales professionals to build on more. Marketing costs are also reduced.