apple (NASDAQ:AAPL) The Vision Pro headset has faced at least a little controversy, not to mention some product returns. However, a new report claims that Apple has a new direction in mind for marketing Vision Pro. Investors were pretty happy with the idea, and the tech giant's stock rose slightly in afternoon trading Tuesday.
Although there was a lot of interest in the device, many consumers were reluctant to pick up a headset that came with a $3,500 price tag. But that price is not that big of a barrier for a certain class of users: enterprise users. And that's where Apple is said to be flexing its marketing muscles to the fullest, reaching out and increasing sales.
This isn't an entirely new strategy. Several Apple products started out as consumer goods, but with a little marketing, they were transformed into business-class products. For example, the iPhone started out as a consumer tool and then became a business necessity. Apple products have a wide range of use cases, so creating such a case is relatively easy.
intentionally weakened
But that's not all. As it turns out, the Vision Pro doesn't reach its full potential. According to the report, the Vision Pro app intentionally does not use the camera system. It's not because app developers can't figure out how to do it, it's because Apple itself won't allow it.
This proved to be a problem for developers who wanted to create augmented reality apps that enabled real-world interactions, but concerns about privacy and other issues led Apple to separate that part of the system. . This means that some potentially very valuable use cases should remain as is. But it also means some of the biggest issues are off the table.
Is Apple a buy, hold, or sell?
Turning to Wall Street, analysts are bullish on AAPL stock based on 16 buys, 11 holds, and 1 sell assignments over the past three months, as shown in the chart below. We give it a “Moderate Buy” consensus rating. AAPL's average price target of $202.84 per share means it has an upside potential of 20.02%, after the stock has increased 4.92% over the past year.
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