Photo: Provided by Lord
Ratner, who previously held marketing roles at both Michael Kors and Reformation before launching his own LER consulting business, joined Lorde in 2020 before launching the brand in summer 2022. She said the success was due to both her and Bieber. Because they don't have a traditional beauty background, they have the potential to be disruptive and approach brands (both product and marketing) in new ways. “We are building Rhode without following a traditional playbook. We are making decisions based on data and consumer insights, but at the same time we are making decisions based on data and consumer insights, but at the same time we are making decisions based on preconceptions of what a launch or product should be. “I think that's what differentiates us because we make decisions intuitively and intuitively,” she added.
Speaking specifically about the lip case (newly released today), she says: Our customers don't go anywhere without their peptide lip treatment, but rummaging through your bag to find it or realizing you left it at home can be a pain. Everyone has a cell phone glued to their hand, so it was natural to combine the two. Lip Case is a product that combines both needs in its simplicity. ” It sounds simple when you put it this way, but no other company has taken such an innovative approach to bringing a product to market or selling its products. The fact is that she has 200,000 or 400,000 people on the waiting list for Lip Case and Peptide Lip. Each shade proves this.
So what's next for Lord? The recently launched Rhode Kit, a product that comes in a coveted bubble bag, was another big moment, and Bieber's cheek color has been teased a bit from her Instagram, but if we can be sure 1 If there is one, this is it. Whatever comes next will be your next beauty essential.
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