Daria Shishlyanikova
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Social media has become more integrated into every aspect of life and has become important for both personal and professional uses. Social media platforms are now more important than ever in our global society, and whether you want to stay in touch with family or promote your brand, the internet community is not getting smaller.
It's hard to deny the role of social media in growing your business and making room for professional career paths that blend social media marketing and digital marketing to create online magic. Exceeding existing marketing expectations is Daria Shishlyannikova, who has proven herself to be a force to be reckoned with as her manager of social media and digital marketing.
Redefining social media marketing
Daria is the driving force behind KIOSKO, an international digital agency that provides social media marketing services to leading companies in Russia, the CIS, and now the United States. The agency's clients include Michelin-starred restaurateurs, major international restaurant groups, television channels, major international recruitment agencies, and bloggers with millions of viewers. For over 10 years, she has personally developed strategies for each client and overseen all stages of implementation. For many years, it is precisely to work with her that major brands choose small agencies rather than the famous big companies that everyone has heard of.
A key element of her success is that she uses all the digital resources available, from SEO and email newsletters to website UX optimization and immersion into the digitalization level of companies, to develop social network strategies. It is a unique approach that connects marketing channels in parallel with the obvious SMM. tool. Her approach is incredibly comprehensive and produces exceptional results. Daria not only creates content and promotes it on social networks, but also turns SMM into an important link in the success and strengthening of the brand's online presence. Her specialty as a “Social Media Digital Marketing Manager” is very rare and unique. Because her extensive experience and in-depth knowledge of all aspects of digital marketing will help you coordinate a social media strategy that goes beyond just content creation and promotion to include all channels. . Developing a strategy exclusively through SMM channels requires expertise in various aspects of digital marketing. This requires a specific combination of knowledge that can only be acquired through extensive experience.
Behind the scenes at a top digital agency
Back in 2013, she demonstrated deep expertise in digital marketing as CEO and CMO during the start-up phase of world-renowned Russian luxury retailer Aizel. Thanks to the strategies she has developed and implemented, within just her first year, Aizel has become one of Russia's leading online premium retailers, and by 2015 she has secured Bonum Capital and her over $25 million won an investment contract. This monumental experience gave Shishlyannikova the opportunity to delve into all aspects of digital marketing activities, develop marketing strategies and oversee the entire team. After her years of hard work and success, Ms. Shishlyanikova was able to pave the way to launch her own digital agency KIOSKO.
With her unique approach to coordinating complex strategies, she is known for delivering fruitful results. For example, Russian TV channel 2×2 significantly increased her web traffic from social media by 13 times without promotional costs. Additionally, she turned all her digital assets into a powerful online empire for William Lamberti, one of Russia's top restaurateurs. It is worth noting that the launch of her Instagram account for the restaurant chain Pizza 22cm was incredibly successful. Pizza 22cm is included in the prestigious European pizzeria ranking – Top Europe 50. Furthermore, Brasserie Lambic, Russia's largest Belgian restaurant network,'s gamification strategy for alcohol-related content helped it achieve record user engagement rates of up to 8%. These are just a few of her 70 successful strategies implemented over the past 10 years.
Build a comprehensive marketing solution
Daria remains committed to honing a holistic approach by integrating cutting-edge tools and expertise from various disciplines within digital marketing into SMM. Her recent advances have been diligently applied in her pursuits and involve the skillful deployment of her PARC framework for analyzing SMM strategies and identifying potential weaknesses prior to implementation. I am. Additionally, she seamlessly incorporates Fogg's behavioral model into her social media marketing, encouraging followers to take purposeful actions and leveraging motivational content to create highly effective strategies. and create advertising campaigns. As a result, she has developed a highly detailed and effective marketing strategy for her SMM, further enhancing her reputation as a rare and valuable specialist.
The changing face of social media marketing
Building on her innovative path and pillars of expertise, Shishlyannikova provides KIOSKO Agency clients with a new perspective on how her unique skillset can benefit their business. In today's dynamic digital environment, social media and digital marketing are becoming increasingly important to managers. Mastery of a variety of tools, a holistic perspective, and agility to embrace change are key attributes. People like Daria Shishlyanikova are setting new standards by adopting innovative strategies and constantly adapting to new trends. In a market where innovation and adaptability are paramount, the expertise of professionals who can seamlessly integrate diverse disciplines remains highly valued.
