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Each week, our Coworking Series spotlights Marketing Brew readers. If you would like to be featured, please introduce yourself here.
Brian Rapaport is the founder and CEO of Quan Media Group, an outdoor advertising agency. In previous roles, he has managed his OOH purchasing for brands such as Chipotle, Dunkin', Nokia, and Outdoor Voices.
How would you describe your job to someone who doesn't work in marketing? The brand is on the signboard.
Do you have a favorite project that you have worked on? Bombas campaign to donate 100 million items. It was an incredible social cause by an iconic brand. It didn't hurt that it was held in New York either.
What is your favorite ad campaign? Liquid Death's eBay auction for packaging ad space is genius. They always seem to redefine great marketing, and this time they really pulled it off.
There's one thing you can't infer from your LinkedIn profile. I appeared on (and won) two game shows.Just recently, I match gamehosted by Alec Baldwin in 2017.
Which marketing trend are you most optimistic about? At least a little bit? I'm most optimistic about OOH as a lower-funnel marketing strategy. Measurement and attribution will continue to take shape, allowing brands to truly understand the effectiveness of their OOH campaigns and their ROI. I'm not very optimistic about AI taking over media buying jobs. Human touch and anecdotal experience cannot be automated.
What is one marketing-related podcast/social account/series that you would recommend? limited quantityhosted by Nick Sharma and Moiz Ali.
